Website qualitative benchmark cp

Laureate International Universities is a registered trademark of Laureate Education, Inc.

04/07/23© 2010 Laureate International Universities® | Confidential & Proprietary 1

Alumni Platforms Benchmark Qualitative Analysis

Carolina Pastor CarcellerDigital Marketing SpecialistNovember 2013

Contents


SHMS – Alumni website homepage*


Social media

Chapter map: locations and names and contact info of chapters’ presidents.

Industry partners (sliding banner)

Login needed to access job offers

Sliding banner

*Common alumni website for all the group’s schools

http://alumni.swisseducation.com/BlankCustom.asp?page=SHMS_Microsite&

04/07/23

© 2010 Laureate International Universities® | Confidential & Proprietary

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SHMS – Alumni websitePUBLIC ACCESS PRIVATE ACCESS

Alumni chapters – location & contact details

Gossip

Alumni written testimonials Job postings

Welcome message from the Dean

Member search

Multimedia: magazine, brochure, school news

Multimedia: photos & videos, yearbooks

Who is who: SEG Executive team

Industry links

Events

Transcript request

Merchandising: coming soon


SHMS – Alumni social media

FACEBOOK

Used to promote events.

LINKEDIN

No official LinkedIn group. The widget on the website is linked to a personal profile called SEG Alumni Group

https://www.facebook.com/SwissEducationGroupSwitzerlandAlumniFanpage?fref=ts

http://www.linkedin.com/pub/seg-alumni-group-official/66/a47/257


Cornell – Alumni page*

*Alumni page on the main Cornell’s website

Events and chapters locator

Sliding banner to the quarterly’s magazine news

http://alumni.cornell.edu/

Student Life Information


Undergraduate admissions page: video on banner, completely focused on student life rather than programs and qualifications.

Life on campus page: example of holistic view of what’s like the life on campus.

About Stanford page: Slideshow – Stanford in pictures.

http://www.stanford.edu/about/

http://www.stanford.edu/slideshow/

http://www.stanford.edu/campuslife/

http://admission.stanford.edu/



The year in Pictures

Academic and university calendar: shows social events, exhibits, sports, etc.

Facebook Photo Journals

Demographics, class profiles and students profiles: excellent way to better know the student community.

https://www.facebook.com/Harvard/photos_stream

http://www.bu.edu/calendar/[email protected]

http://management.bu.edu/graduate/graduate-life/student-profiles/

http://www2.lse.ac.uk/lifeAtLSE/theLSECommunity/theLSECommunity.aspx

http://management.bu.edu/graduate/graduate-admissions/profile/full-time/



PROMOTING THE LOCATION: Nice ways to present the locations’ attractiveness

Video and photogallery landing page: links the location with 5 concepts.

Geo-bundling example: promotion of 5 branch campuses. Clear navigation. Targeted promotional video included on each of the cities’ banner image and Global campus rotation video displayed on all the programs’ pages.

London Highlights

http://www.hult.edu/en/campuses/boston/what-students-say/

http://www.ie.edu/IE/ie_vivir_madrid/

http://www.hult.edu/en/programs/executive-mba/

Virtual Tours


Freedom Tour divided into 3 sections: our people, our place and our mission.

Around the Quad Tour: sample the diverse opportunities at Stanford from a snapshot of fellow students passing through the quad.

Simple virtual tours, based on images and text descriptions. Very nicely presented. Offer a very complete view of what’s like studying at Stanford. The content itself transmits the feeling of a university that endorses the values of freedom, diversity, entrepreneurship, and intellectualism.

Residence Hall Tour

http://www.stanford.edu/dept/visitorinfo/tours/virtual/index.html

http://www.stanford.edu/dept/visitorinfo/tours/virtual/residence.html

http://www.stanford.edu/dept/visitorinfo/tours/virtual/quad.html

Virtual Tours


Other original ways to present campus tours.

Mobile and audio tours: Apps, Itunes podcast tours and audio tracks.

Google Earth 3D model

YOUniversity TV Tour: colleges and careers portal

http://www.youniversitytv.com/colleges/stanford

https://itunes.apple.com/us/app/visit-stanford/id372934311?mt=8

http://www.harvard.edu/visitors/mobile-tour

Admissions & Applications


FIND YOUR PROGRAM

Find your Master LinkedIn app: compares your LinkedIn profile information (work, experience, seniority, etc..) with IE records and determine the Masters that suit you best. At the end it displays a list of personal contacts who have studied at IE as well as the contacts of the IE team.

http://www.ie.edu/business-school/



ONLINE APPLICATION FORMS: 21 out of the 22 schools analysed use online forms.

Application platform used by universities such as Cornell, Stanford, and Harvard. Available for schools with American accreditation and members of the Council of International Schools.

Used by Harvard.

https://www.commonapp.org/CommonApp/default.aspx

https://www.universalcollegeapp.com/



“APPLY NOW” CTAs: need to be visible throughout the navigation.

http://www.tisoh.com/department.asp?department_id=3

http://www.shms.com/

http://www.ritz.edu/en/index.php

http://www.angliss.edu.au/



USEFUL INFORMATION FOR INTERNATIONAL STUDENTS

Nice static banner with direct links to useful information for prospects as well as currency converter and dictionary.

International Agents Directory: possibility to filter by country or name to contact your closest agent.

Special menu for international students where they can select the region and country they come from and specific requirements are displayed as well as contacts.

http://www.angliss.edu.au/Education-Agents/

http://www.angliss.edu.au/International

http://www.brookes.ac.uk/international/country/about/china



STUDENT LIFE CONTENT ALSO PLACED ON ADMISSIONS’ PAGES: Good practices on utilizing multimedia content.

Dynamic slideshow banner: displays pictures of student life.

Links to recent students' blog updates with the bloggers' pictures.

Pages full of student testimonial videos about live on campus, roommates and diversity, freshman year, learning at Harvard, etc. Also useful information about admission statistics, preparing from college, taking time off, visit Harvard, etc.

http://admissions.college.harvard.edu/index.html



A MORE PERSONAL APPROACH

Nice slideshow banner displaying links to admissions staff, students and scholarships’ videos.

Pictures of educational counsellors and admissions team

“See yourself here”: video library with mosaic-design and menu to filter videos by type of content.

The Admissions process in videos.

http://www.bu.edu/admissions/

http://www.bu.edu/admissions/you-at-bu/

http://www.ie.edu/business-school/admission-financial-aid/admissions

Information for accepted students


Very complete page about housing services and options for different kinds of students.

FIRST STEPS & STUDENT RESOURCESNice monthly expenses chart

http://www.campuslife.cornell.edu/campuslife/housing/

http://www.ie.edu/business-school/student-alumni-services/enrolled-students



Nice icon menu with useful links to departments and student services.

Next steps after receiving the offer of admission. Very clearly structured and straightforward.

http://studentaffairs.stanford.edu/gradadmissions/admitted



Reports about Post-Graduate employment based on a survey the school conducts with students. The reports highlight industry segments, job functions, and salaries students accept following graduation. Current students find the information in these reports helpful as they conduct their permanent or summer job searches.

Careers and jobs services for current students: something we can include for Glion London students.

CAREERS AND EMPLOYMENTStatistics about graduate destinations by department and institute, destination of graduates.

https://www.hotelschool.cornell.edu/students/careers/postgrad.html

http://www2.lse.ac.uk/intranet/CareersAndVacancies/graduateDestinations/6monthson.aspx

Information for parents/families


Whole section devoted to parents with targeted information for them such as the invitation to the "Parents weekend", counselling on handling students' transition to university, FAQs for parents, Parents Fund Committee, financial aid, events calendar, local weather, travel, etc.

PARENT INVOLVEMENT IN STUDENT LIFE

Parents Ambassador Program

http://www.bu.edu/parentsprogram/

Information for parents/families


Compilation of school’s website links useful for parents such as information sessions, application process, financial aid, fees, the first-year experience, diversity, and campus visits.

RESOURCES FOR PARENTS

In general this information is placed on the undergraduates’ pages/sections.

Information for UGs vs. PGs• The majority of the schools analyzed just display targeted sections when it comes to admissions.

Some others have specific schools for undergraduate and graduate students which have their specific websites.

• Examples:


Alumni section


Very complete website that brings together alumni from the 4 SEG Group schools.

Harvard puts a great emphasis on university news on its alumni page, as well as promoting volunteer opportunities among alumni to support prospective and current students. Alumni also organize trips around the world (some of them co-sponsored by other universities) generally leaded by a Harvard professor.

*LRB alumni website lacks social media links to alumni pages.

Alumni section


Nice alumni page layout: dynamic slideshow banner with pictures of alumni events and a video where alumni talk about their life mottos.

Hult’s Alumni app consolidates all the social media alumni networks (developed by EverTrue).

Multimedia Galleries


Examples of best practices on how to present a multimedia gallery: Hult, Harvard, and Boston University.

General trends and conclusions:• Almost the 100% of schools use online application forms. We need to find a way to

implement it as a more effective way to convert leads and process applications.

• Information for parents and families is mainly included in pages addressed for undergraduate students.

• Graduate students’ pages put more emphasis on people (student and alumni profiles) than on student life.

• We are lacking more multimedia content, need to incorporate videos/pictures not only on a gallery but to integrate it on the website’s sections.

– Boston University, Stanford, and Harvard are excellent examples of engaging, dynamic, and interesting content for different audiences (prospects, current students, alumni, and families).

– We have to find ways to transmit individual stories, put faces and names on the contents we are displaying, making them more personal and easy to connect with.

• Hult can be taken as a example to re-design the website around the geo-bundling concept.


Survey Results: GIHE2010.1 2010.2 2011.1 2011.2 2012.1 2012.2

Heard about GIHE from website 12.30% 17.75% 15.70% n/a 16% 11%Clear info 3.2 3.1 3 n/a 3.1 3.3Clear admission requirements 3.2 3.4 3.3 n/a 3.5 3.4Clear fees info 3.3 3.3 3.3 n/a 3.4 3.4Well explained applic. Procedure 3.3 3.3 3.3 n/a 3.4 3.4Info about career opportunities 3.2 3 3 n/a 3 3.1Realistic picture of the school 3.2 3.2 3.2 n/a 3.2 3.2Info about lifestyle 3.2 2.9 2.9 n/a 2.9 3Info about leisure activ. 3.1 3 3 n/a 3 3website easy to use 3.1 3.2 3.2 n/a 3.3 n/a


What do students want to see on Glion’s website?1. Pictures of the different accommodation.2. More information about campus activities, sports, lifestyle, student experiences…3. More information about career opportunities, and internships, 4. Access to the academic calendar from the website.

Survey Results: LRBLes Roches

2010.1 2010.2 2011.1 2011.2 2012.1 2012.2Heard about GIHE from website 16% 15% 18% 15% 20% 16%Clear info 3 3.1 3 n/a 3.2 3.3Clear admission requirements 3.2 3.1 3.1 n/a 3.3 3.4Clear fees info 3.1 3.1 3.1 n/a 3.4 3.4Well explained applic. Procedure 3.6 3.1 3.1 n/a 3.4 3.3Info about career opportunities 3.6 2.9 2.9 n/a 3.1 3.1Realistic picture of the school 2.7 2.9 2.9 n/a 3.2 3.1Realistic picture of the area 2.7 2.9 2.9 n/a 3.1 3Info about lifestyle 2.6 2.7 2.7 n/a 3 2.9Info about leisure activ. 2.7 2.8 2.8 n/a 3 2.9website easy to use 3 3 3.1 n/a 3.4 3.2


What do students want to see on Les Roches’ website?1.More information about campus activities, sports, lifestyle, student experiences…2.More information about accommodation and food.3.More information about career opportunities.4.Alumni and internship experiences.