Centre for the Promotion of Imports from developing countries 1 14 januari 2014

press “play” button to go through presentation

Priority setting & action planning

IMPACT&EFFORT MATRIX

IMPACT = CONTRIBUTION TO THE BUSINESS GOAL

EFFORT = TIME

COSTS

COMPLEXITY

COMMON SENSE = FIRST THINGS FIRST

PRIORITY SETTING & ACTION PLANNING

high low

low

high

EFF

ORT

IMPACT

PRIORITY SETTING & ACTION PLANNING

high low

low

high

EFF

ORT

IMPACT

PRIORITY SETTING & ACTION PLANNING

DISCUSS

DO

MAYBE NOT

PLAN

high low

low

high

EFF

ORT

IMPACT

GOAL = ......................................................................

EXAMPLE 1 GOAL = AWARENESS

EXAMPLE 2 GOAL = SALES

PROCESS ADVICE: USE STICKY NOTES

(TO DEVELOP, TO PRESENT, TO DISCUSS, TO INVOLVE, TO ADJUST)

press “play back” button to replay presentation

Priority setting & action planning

IMPACT&EFFORT MATRIX