ConnectwithYourCustomers inaWholeNewWay

SNATerminal

Mainframe

LAN / WAN

Client

ServerLAN /WANClient

Server

Thousands customer interactionsconnected thingsBillions Trillions

LTE

Mobile

Cloud

Millions

Click Facebook Ad

Newsletter Sign-up

Personalized Content Email

Mobile Opt-inDownload App

Contact Customer Support

Evangelize on Facebook

Support Issue Resolved

First Purchase

EveryCustomerIsonTheirOwnUniqueJourneyGrouping,segmenting,andstereotypingisnolongerenough

TheCustomerJourneyTranscendsMarketing

Email

Mobile

Web

Social

Advertising

Salesdata

Servicecases

IoTdata

Communities

Apps

Analytics

AppsConnectedApps

ConnectedProducts

ConnectedSpaces

ContentAsset

Management

Workflow&Approvals

Versioning

ChannelsEmail

SMS/MMS

PushNotifications

Social

Advertising

WebExperiences

GroupMessaging

JourneysMaps

Interactions

Metrics

AnalyticsReporting

Dashboards

Web&MobileAnalytics

ContactsContact

Management

SegmentationTools

EventsandTriggers

PredictiveIntelligence

WhatistheSalesforceMarketingCloud?

ThePlatformfor1:1CustomerJourneys

JOURNEYBUILDER

EMAILSTUDIO

MOBILESTUDIO

SOCIALSTUDIO

ADVERTISINGSTUDIO

WEB STUDIO

AUDIENCEBUILDER

PERSONALIZATION BUILDER

CONTENTBUILDER

ANALYTICSBUILDER

AutomateEverythingScaleyourmarketingbyautomatingcampaigns,dataimports,exports,andevenreportingEmailCreationFlowBuildthewayyouwantwithmodules,customizabletemplates,orAMPscriptEmailSendFlowAutomaticallytest,review,andvalidateeachsubscriberMobileAppRunyourmarketingfromyourphone

EmailStudioBuildpowerfulemailsthatdeliverresults

NEW

NEW

NEW

MobileStudioReal-timealertsandmobileengagement

SendUnified,TimeSensitiveMessagesDeliverSMS,MMS,push,andgroupmessagesDriveAppEngagementTriggerpushnotificationswithjourneysandgeofencingtechnologyLinkDevicestoEmailAddressesKnowyourcustomereverywherePredictiveMobileAppsOfferintelligentmobileappexperiences

NEW

NEW

DiscoverActionableMarketingInsightReal-timecustomer,brand,andmarketingfeedbackPlanandExecuteSocialCampaignsAcrossteams,brands,regions,andnetworks

ConnectSocialtoCustomerJourneysTriggerjourneys,leadsandcases,andtargetadsfromsocialinteractions

SocialStudioListen,analyze,engage,andpublish

NEW

Advertising StudioActivateCRMdatatopersonalizeadvertising

Campaign ManagementRunadsacrossFacebook,Instagram,Twitter,LinkedIn,andmobilepublishersLead AutomationCaptureleadsfromFacebookdirectlyintoSalesforceJourney Builder AdsCreateandlaunchadswithinjourneys

Google MatchReachcustomersonGoogleSearch,Gmail,andYouTube

0°0°

WebStudioCreatebrandedcontentforwebandapps

BuildLandingPagesandMicrositesCreatecontentwithadrag-and-dropeditor,withoutprogrammingknowledgeCaptureandIntegrateDataCollectuserdatafromforms,enhancingthepersonalizationacrossotherchannelsPredictRecommendationsUnderstandbehaviorandpreferencesofnewvisitorsandrepeatcustomersGainInsightAnalyzepageviews,click-through,andconversionratesacrosspages

Cross-Channel OrchestrationSendemail,SMS,MMS,push,groupmessages,anddisplayadvertisingJourney Builder AudiencesLeverageexistingaudiencestostartajourneyJourneys + AutomationAutomationStudionowfullyintegratedwithJourneyBuilder

Journey BuilderTurneverycampaignintoajourney

Audience BuilderManagecontacts&createtargetedsegments

Model Customer DataCombinedatafromanysourceforaholisticviewSophisticated SegmentationCreatefiltersandsegmentswithadrag-and-dropinterfaceMarketing Cloud LightningSegmentbasedonSales,Service,andAppdataPredictive AudiencesLeveragepredictiveintelligencetoidentifythecontactsmostlikelytoengage

PersonalizationBuilderPredictaudience,product,andcontent

WebBeaconsTrackcustomerbehaviorandinferpreferencesBehavior-BasedTriggersRe-engagecustomersthroughoutthejourneyPredictiveRecommendationsPersonalizeacrosschannelsusingalgorithmsandbusinessrulesPredictiveJourneysDelivertheoptimalcustomerjourney

CommandCenterShowcaseyourmarketingpresence

DeliverDigitalInsightsTrackcustomerinteractions,brandhealth,andcampaignresultsinreal-timeHighlighttheVoiceoftheCustomerVisualizecustomerfeedbackfortheentireorganizationtoseeAlignEmployeesonKeyMetricsFocusteamsonthesuccessmetricsforkeystagesofthecustomerexperience

Runyourmarketingfromyourphone

MobileApp

MobileperformancetrackingManagejourneys,emails,andautomationsacrossmultiplebrandsWorksacrosschannelsPause,resume,andcancelemailsendsrightfromtheappiOSavailabletodayFreetoallcustomersacrossallMarketingCloudEditions

IntegratedAcrosstheCloudsCreate1-to-1journeysforTheCustomerSuccessPlatform

Build Journeys for Every Cloud Sales journeys, service journeys, any journey

Point and Click IntegrationIntegrate in just a few clicks

Continuous Data Sync Keep any standard or custom objects synchronized with Marketing Cloud

Email

Social

Advertising

Website

Mobile

Devices

HowCanYouCreate1:1CustomerJourneys?

PersonalRecommendationsPersonalExpertisePersonalService

netflix

AnonymousConsumerTransactions

IdentifiableCustomerJourneys

CreateaStrategyThatBuildsLastingConnectionswithCustomers

Experienced solution consultants

Influence customers in cross-channel, highly authentic ways

Leverage data across the entire customer lifecycle

FourQuestions

Do you know who your customers

are?

Where are they in their journey?

Are you engaging and moving them

along the journey?

Are you measuring the impact on your

business goals?

McDonald’sDrivesLocalCustomerConnectionsonSocialRolledoutuniqueFacebookpagestoall14,500restaurants(biggestbranddeploymentonFacebook)SharecontentwithMarketingtoengagethecommunityandaddresscustomersatisfactionissuesMovingtosupplementorganicsocialcampaignswithpaidcampaignsatthelocallevel

“Wearecommittedtocreatingandoptimizing1-to-1customerjourneys.”

Analyzecustomerinteractionsinreal-time

Deliverpersonalizedcontenttoeachcustomerbasedoffgameplayanddownloadactivity

Measureda78%liftinengagementanda50%increaseinconversion

SonySpeakstoEachCustomerIndividuallywithMarketingCloud

SabineVanin,CRMManager,SonyPlaystation

Meaningful Customer Connections via Social Listening

Gains Insight into Flight Preferences

Optimizes Social Promotions

1.3 MM Twitter Followers and 2.7 MM Facebook Likes

QUESTIONS?

THANK YOU

Contact us!

w w w . d o b l e g r o u p . c o m

@doblegroup /doblegroup /+doblegroup

Company/doble-group-llc doblegroup /DobleGroup

Doble Group, LLC

D o b l e G r o u p , L L C i s a b o u t i q u e c o n s u l t i n g f i r m t h a t f o c u s e s o n i m p r o v i n g c o m m e r c i a l b u s i n e s s r e s u l t s t h r o u g h C R M s o l u t i o n s a n d t h e a l i g n m e n t o f t h e o r g a n i z a t i o n , i t s p r o c e s s e s a n d t e a m s f o r s u c c e s s . W e d e l i v e r o u r s e r v i c e s t h r o u g h h i g h l y c u s t o m i z e d c o n s u l t i n g , t r a i n i n g a n d c o a c h i n g p r o g r a m s a n d t h e w o r l d ’ s # 1 C R M t e c h n o l o g i e s , S a l e s f o r c e .