#WebCongress Presentation Jackie Jimenez and Karla Campos: Content Marketing

Content Marketing “Get the Most Out of Your Content Online”

Karla & Jackie

#WebCongress @InnovateWP @SocialMediaSass

Tweet Us Giveaway!

Our Bios We are the Real Women of Social Media We speak at marketing and tech conferences

Founder & CEO - Social Media Sass / The Real Women of Social Media

●  CEO of Social Media Sass, we make your social media rock.

●  CEO - The Real Women of Social Media ●  Winner Small Business Influencer Awards ●  Board member

Social Media Club South Florida ●  Soon to be published author of The

Chronicles of a Social Media Addict. ●  Speaker NicheParent, Social Media Day

Founder & CEO - The Innovative Consultants LLC / Innovate WP

●  Innovate WP: WordPress Training Program - LiveNinja Partner

●  #WPMIA Co-Organizer ●  WordCamp Miami & Orlando Speaker ●  Provides Integrated Marketing Services ●  Clients: 3iWave SmartWatch,

Peter Coppola ●  Connect on Twitter @InnovateWP /

@JackieJ04

Karla Campos Jackie Jimenez

Agenda

●  Learn About:

○  Content types to use in marketing

○  Distribution Channels

○  Case studies & examples of successful content marketing

○  Tools & WP plugins for content creation & distribution

Content People Want

Content That Builds Trust:

●  Shows that you know your subject matter well

●  Posts by others (reviews & testimonials) : shows credibility

●  Guest Blogging

●  Credible Content - shows authenticity

Types of Content

●  Blog Posts ●  Photos & Videos ●  Press Releases and Articles ●  Email Newsletters ●  Customer Generated Content ●  Presentations: SlideShare

IT’S ALL ABOUT WORDPRESS

The Power of WordPress

Blog Posts Posts that build trust

●  Instructional posts

●  Product and service reviews

●  Company updates

●  Newsworthy items

●  Industry topics

●  Showing your expertise

STATISTICS ONLY GOING UP

You Should Have Blogged Already!

Source: WordPress.com

WordPress = Code is Poetry

Content May Be King, but Comments are QUEEN!

WordPress Comments

Disqus CommentLuv

LiveFyre Intense Debate

WP <3 FB

WP Social Authenticate

Facebook Plugin for WordPress

Source: iStrategy Labs

THE IMPORTANCE OF PHOTOS

Photos

#

Source: MDG Advertising

Photos ■  Memes Oh My!

■  PicMonkey

■  Filtered Photos

(Instagram, Diptic)

■  Mobile Photo Apps

●  Picsart

●  HDR Camera

Photos & Videos

VIDEO MARKETING ONLY RISING

The Importance of Video

Videos

■  Curated on Instagram & Vine, Mobile Apps

■  YouTube & Vimeo Channels

■  Custom Player

■  eHow & Instructional Videos

■  Live Spreecast & Google Hangouts

YouTube

YouTube Live

Short Videos


Power Sharing on Instagram Vs Vine - What Do You Prefer?

Hangouts

Over 1 Million Active Users on Google+ (Source: Google)

If You Don’t Have a Google+ or YouTube Profile...

Shame on You!

Social Chats

Viral: “Social Chats” Spreecast Breaks 2.5K Live Viewers

GIVEAWAY TIME


Tweet a Picture of Us: #WebCongress, Both Our Twitter Handles & Your Creative Caption

PRESS RELEASES ARTICLES

Press Releases & Articles

Source: E-Releases

●  Google Trusts Dated Written Content - Shows Importance ●  80 Million People Get Their News Online Every Day

●  100 Million People Use Search Engines Daily

●  64% of Journalists Use Google or Yahoo! to Follow News

Press Releases & Articles

Source: CommonCraft

The Power of Press Releases

State, Regional, Country and Global Distribution

PRWeb is #1 in Social Media and Blogs: PRWeb releases are referenced more than twice as often as the closest competitor on Google Blogs (1.6 million to 750,000.)

Email & Newsletters


http://www.radicati.com

Articles

●  Topical information about the industry ●  Off Page - linking back to your site ●  Keyword Rich, but Not Keyword heavy

485,259 Experts on EzineArticles to Date!

Channels of Distribution

Learn where to place your content for highest viewership ●  Your Website/Blog

●  Other Blogs ●  Social Media ●  Web Communities ●  Content Curation ●  Email

MARKETING CASE STUDIES

Case Studies

Case Studies

Over 289,000 Subscribers - Large Reach

Case Studies

Spin Chill

Case Studies

INTEGRATING WITH WORDPRESS

Your Website/Blog

●  Importance of Authorship ●  Google+ Integration ●  Social Media Feed: Dynamic Content ●  Dynamic Content: Blog on Homepage vs Static

Your Website/Blog


About Author Box & Star Author Box

Your Website/Blog

Shareaholic

Other People’s Website/Blog

Guest Blogging Articles Off Site

Opinion Articles: Journalism

WP Plugins

Blubrry

Scoop.It

Rebel Mouse

Rotating Twitter Plugin

NextGen Slider

JetPack

Tools & WP Plugins

Editorial Calendar -

Schedule content, collaborate

Social Media Plugins

Floating Social Media Icons Social Sharing Toolkit Pinterest Integration

Instagram

Email Marketing

●  It’s All About the Call to Action. ●  Focus on Mobile - Over 80% of email users check on their phones ●  Test, test and test again - you don’t want unsubscribes!

MailChimp | Constant Contact | Aweber

Email Marketing

VistaPrint

Online Tools

●  Dropbox

●  IFTTT

●  Flickr

●  Twitterfeed

●  Networked Blogs

INTEGRATING YOUR STRATEGY

Start Developing Focus on Your Audience Write Write Write! Keyword Research Video & Visual Strategy

Improve Google Analytics A/B Testing SproutSocial Reporting Facebook Page Insights Find a New Niche

Rinse & Repeat Project Ahead - Dates If It Works, Don’t Break It Constantly Evolve Keep Connecting Use the Tools

1 2 3

Developing an Integrated Marketing Strategy Online

You Got Questions? We Got Answers.

That’s All Folks!

Thank You #WebCongress Workshop Attendees

Giveaway Winner Time! #WebCongress @InnovateWP @SocialMediaSass

Simple Side With Three Columns Każdy motyw Microsoft PowerPoint zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy

kolorów w programie PowerPoint do wykorzystania w prezentacji.

Zawiera wbudowany schemat kolorów, aby

zastosować do slajdów. Jeśli nie lubisz dostępne

opcje, można tworzyć własne schematy kolorów w

programie PowerPoint do wykorzystania w

prezentacji. Zawiera wbudowany schemat kolorów.










prezentacji.















prezentacji.

Schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć. CORP

The Real Women of Social Media SocialMediaSass.com InnovateJackie.com InnovateWP.com

Get In Touch