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Digital Marketing Landscape
July 2015
Motoko Hunt, President/Search Marketing Consultant, AJPR LLC
Internet Users by Region
Including Russia
Including Mexico
Internet Penetration Rate
Room to grow
Internet User Growth by Region
2000-2015
Top Countries by Internet Users
High Internet Users
Growth Countries
Top 10 Languages on Internet
In Millions of Users (Number of countries speak in the language)
Traditional + Simplified Chinese
Digital Marketing Budget
World Top Social Networking Sites
• China/Asia
• Russia
• Others
Qzone
Messenger
Skype
Google+
Baidu Tieba
Viber
Tumblr
Snapchat
LINE
Sina Weibo
Vkontakte
Use the popular
SNS in your
target market
Social Networking Sites in Japan
Millennials are Changing SNSs
Social Media
– No Longer Just For Young
Audiences
In 2015, there are an estimated 76,000 social media marketing
professionals in the workforce.
Social Budget Is Increasing
Facebook’s 1.44 billion share of the
2 billion global social media users
Better Place to Advertise?
Digital
Advertising
Global Ad Spend Growth
Search Ad Spend Will Continue To Grow
Social Network
Ad Spend By
Region
All regions plan to spend
more every year
Over 70% of marketers would increase their
budget in Digital, Mobile, and Social channels,
if ROI measurement was improved
Global Ad Spend
Mobile Ad Spend is Predicted to Grow 2X+
Mobile Advertising Is Growing Rapidly
Mobile ad spend to overtake
desktop by end of 2015
But, do Mobile Ads bring conversions?
Ad
Conversion
Rate:
Mobile Advertising, Not for B2B?
In May 2015 polling by Regalix, 51% of B2B marketers worldwide said
their company invested in mobile marketing.
Respondents reported so-so results when it came to effectiveness.
More than 75% said such initiatives were just “somewhat” effective, vs.
10% who said they were “very” effective.
E-Commerce
What People Browse
What People Purchase
Must Have’s for E-Commerce Sites
Global ecommerce sales to reach $1.7trn in 2015,
up 17% from 2014
USA
Search Engines in US
Social Media in US
CHINA
Search Engines in China
Baidu’s English
Search is
powered by Bing
Baidu: Content/Advertising Opportunities
Baidu Products
Social Media in China
WeChat app was a direct
driver of US$1.76billion in
lifestyle spending in 2013
Many worlds famous brands such as Nike,
Burberry, & Starbucks run campaigns on
China’s social networking sites.
RUSSIA
Search Engines in Russia
Google’s
Market Share is
Growing
Yandex: Advertising Opportunities More than Text Ads
THANK YOU!
MOTOKO HUNT
President, Search Marketing Consultant
AJPR.com
Twitter: @motokohunt
Data Sources:
Yandex, Google, Baidu, Ethnologue-Languages of the World, Nielsen Online, Internet World Stats, Statista, eMarketer, iResearch China,
Econsultancy, d+d Asia Marketing Association, Millward Brown Digital, BMJ, CNZZ, & Global Web Index
