Auditing Your WebsiteApproaching the Web from a Data-Driven Mindset

Today:Review of Web Content Audit ToolWhy Interactive?

(Watch “Using Interactive Content to Convert Prospects to Customers”)

Thinking the Interactive, Personalized WayReturn to the Web Content Audit Tool

Let’s Go to the ToolWeb Content Audit

http://www.simplemail.co.nz/want-your-email-newsletters-read-stop-acting-like-a-boring-business

Why Interactive?

Thinking PersonalizedContent matching

Topics of interestsGeographically proximateSpecializations

Peer matchingSpecializationsUniversityHobbies & InterestsYears of Experience

Thinking PersonalizedLifestyle

VelocityAmbitionCycle of Life

CulturalHeritageCountry-LevelSocial/Hobbies/FoodsGenerational

Thinking InteractiveSelf-Discovery

AssessmentsBenchmarkingGoodness of FitAreas of Expertise/Gaps

Service (We’ve Got Your Back)You Need to KnowYou May LikeYour Numbers/Results/Credits

Content Audit: Static

Content Audit: Personalized Data Description How data is used Content Segments Type of

Content? AMS field name

Year Member Joined Used in member renewal notices & member value recognition campaigns

1st Year Member, 3-5 Years, Student, Lifetime Profile Badge MemberJoin_Year

Member Type Segment membership benefits such as content and event pricing

Corporate, Individual Content Stream

Member_Type

Join Date Used in member renewal notices & member value recognition campaigns

Anniversary Email Member_JoinDate

Renew Date Used in member renewal notices 90, 30 Expiration, Grace Period, Expiration Banner Ad in Email

Renewal_Date

Content Audit: InteractiveData Description Problem Solved Interactive Content Tool

1st Year Member Further engagement on community Find-a-Peer Matchmaking Tool Survey/Email

Lifetime Member Get them to mentor Mentorship Self-Assessment Survey

Expiring Member Remind them of the value Calculator inside email and on member profile to show them what they'll have to pay

Calculator

SummaryAssess your website content from 3 perspectives:

Static—what you already havePersonalized-what you can provide to the user that fits unique individualInteractive-how you can provide play-like learning experience