WealthEngine's Buccellati Case Study

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CASE STUDY

CURATING CUSTOMER PROFILES FOR PERSONALIZED, PREDICTIVE MARKETING AND OUTREACH


Finding and engaging new customers can be arduous…but it doesn’t have to be.

Loyal customers for luxury retailers have sophisticated and specific tastes.


Buccellati is a family-owned jeweler based in Milan with boutiques all over the world. Founded in 1919, the Buccellati family has earned admirers, over four generations, for their handmade, curatedpieces.


- MONICA ERMACORA, CRM & DIGITAL IQ MANAGER BUCCELLATI

We’re not for everyone and we’re not meant to be.

Buccellati wanted insight into their existing customers’ lifestyle to identify potential new customers in cities with planned boutique openings.

AS A LUXURY RETAILER, YOU KNOW YOU’RE NOT GOING TO BE EVERYTHING TO EVERYONE.


Buccellati’s customer database included incomplete and outdated records. They were also starting from scratch to identify new geo-targeted and qualified customers.

- MONICA ERMACORA, CRM & DIGITAL IQ MANAGER BUCCELLATI

With WE, we know we’re talking to the right people in the right way.

YOUR CUSTOMERS’ LIVES CHANGE.

IS YOUR LIST A REFLECTION OF THEIR LIVES?


With help from the WE Analytics & Modeling team, Buccellati:

⟩ Verified, updated and augmented their existing database

⟩ Developed a clear customer persona profile including very specific lifestyle preferences and milestones

ONE INTEREST YOUR CUSTOMERS SHARE?

THEIR LOYALTY TO YOUR BRAND. AND IT DOESN’T STOP THERE.


With a succinct picture of what their customer looks like, Buccellati was able to use WE Prospect to find like-minded customers in new markets.

WHAT DOES TOMORROW’S CUSTOMER LOOK LIKE?

A LOT LIKE TODAY’S CUSTOMER.


CONFIDENT EMAIL MARKETING

CUSTOMIZEDCOMMUNICATION

INCREASED FOOT TRAFFIC

As a result of knowing their customers’ unique lifestyle Buccellati was able to:

⟩ Provide personalized messaging for email marketing with confidence

⟩ Increase sales by driving more foot traffic to new boutiques launching in new markets

⟩ Communicate with customers in a more compelling, customized way to maintain loyalty share

EVEN WITH SHARED INTERESTS, YOUR CUSTOMERS STILL DON’T WANT A FORM LETTER.


GLOBALEXPANSION

DRIVEN EVENT/PARTNER DECISIONS

CONTINUEDLIST-BUILDING

The Buccellati customer relationship team is able to see future benefits as well as:

⟩ U.S. expansion as pilot for global expansion strategy

⟩ Continued audience development using WE Circle of Friends

⟩ Drive event marketing and partnership decisions

YOUR SUCCESS DEPENDS ON SHORT-TERM AND LONG-TERM WINS.


Buccellati and many other luxury retailers depend on WE to find, engage and reach the world’s wealthiest customers.

Are you ready to reach yours?

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Marketing

WealthEngine's Buccellati Case Study