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Telekom Innovation Contest, Bucharest 2014. FMCG? We can change Romania together... Deutsche Telekom. Probably the best strategy for Romanian Agriculture... ! Together with my business partner Ovidiu Slatineanu we get back in time 7000 years... After this journey (www.linkd.in/RquxaL) we will define the impact of technology in the structure of distribution channels and we will analyze the impact of reducing the competition advantage in the food industry. Our project defines a new concept of path to market (www.b2b-strategy.ro/route-to-market-fmcg) through digital environment... shortest path... At the same time, positioning concept is unique in terms of Brand, Communication Strategy & CSR. The project impact in saving Romanian Heritage (www.b2b-strategy.ro/Romania-Incotro) is extremely high and we expect an virtually unlimited potential of concept development in the next five years from financial point of view. Our motto & vision: Don’t compete with rivals; Make them irrelevant! * Blue Ocean Strategy Quote Daniel Rosca www.about.me/DanielRosca Sales & Marketing Manager B2B Strategy www.b2b-strategy.ro | www.fb.com/B2BStrategy
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Romania's Lost Heritage... 37bn USD / year...
We can change Romania together...
www.fb.com/B2BStrategy
www.fb.com/Cucuteni
Bucharest May 26th 2014
© www.fb.com/Bogdan.DPhotography Piţărăii, Valea Jiului, Petrosani
© Ovidiu Slatineanu, Poiana Largului, Piatra Neamt County
Digital Route to Market, FMCG, Food
Blogging & communication strategy / platform: Romania's Lost Heritage
Small & medium romanian farmers strategic alliance through digital portal
Our story:
• About us, Daniel Rosca & Ovidiu Slatineanu
• Blue Ocean Strategy workshop invitation
• Digital Market
• Trends
• Competition
• SWOT / France, Le Drive Fermier
• Our & work: Neokoolt / B2B Strategy
• Ideea test
• Financial forecast
© Daniel Rosca, Lainici, Trecatoare prin munti de piatra, Gorj County
Daniel Rosca Sales & Marketing Manager
B2B Strategy | www.b2b-strategy.ro www.about.me/DanielRosca www.about.me/DanielRosca
About US:
Romania's Lost Heritage Project 2014
Ovidiu Slatineanu Neokoolt NGO Founder / Cucuteni Culture www.fb.com/Neokoolt | www.fb.com/Cucuteni www.about.me/Slatineanu.Ovidiu
Romania's Lost Heritage...
* Brand Finance Nation Brand Report 2013
Brand Value Change 2013 vs 2012 , -37bn USD
29.05.2014 / 15.30 - 16.45 Marshal Garden Residence, Bucharest
www.b2b-strategy.ro/Romania-IncotroSOS IMM / Romania Incotro, edition 4
Blue Ocean Strategy Workshop
"Price, assortment, and convenience can still be powerful competitive criteria, but they are becoming progressively commoditized by the Internet."
Digital Market
Trends: KA & IKA Private Label, 17% vs 52.8%?
The best development is noticeable in the food segment, where private labels cover 17% of the total household consumption. In 2012 there
have been significant increases in private label sales in categories such as yellow cheese (+ 8% of the category total), plain yogurt (+7%) and
breakfast cereals (+6%).
Private labels have gained ground at an accelerated
pace in recent years, coming to account for 12
percent of the total value of the consumer goods
market, compared to 2% in 2007, shows a GfK survey
sent to Agerpres.
”UK consumers will spend £4.5b.n using
their mobiles this year”
Competition
www.fb.com/B2BStrategy
www.fb.com/Cucuteni
Our work:
History !
& !
Strategic Marketing
Brand (Communication) Strategy Test &
Community Engagement
Minimum 41 milion euro sales / county after first two years of implementation Minimum 30.000 subscribers / county (Timis size)
The best positioning for the next step: Export / European Market One brand, Isaiia, Soborul de la Isaiia
CSR: Sustain the Handresti (Cucuteni Civilization) archeological site, Iasi County !
www.b2b-strategy.ro/route-to-market-fmcg
Small & medium romanian farmers strategic alliance through digital portal
Blogging & communication strategy / platform: Romania's Lost Heritage
Financial Forecast
Probably the best strategy for Romanian Agriculture... !
www.b2b-strategy.ro/route-to-market-fmcg
One Brand:
Isaiia...
We can change Romania together...
Bucharest, May 26th 2014www.fb.com/Cucuteni | www.fb.com/B2BStrategy
© Soborul de la Isaiia, Iasi County, Cucuteni Culture
www.about.me/DanielRosca | www.about.me/Slatineanu.Ovidiu [email protected] | [email protected] !+4(0) 744 33 66 43 | +4(0) 736 034 075 !www.b2b-strategy.ro | www.fb.com/Cucuteni
Thank you &
Best regards from Romania!
Ovidiu Slatineanu
Daniel Rosca
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