DETERGENT BRANDS IN INDIA

Surf Excel•First detergent powder in India.•Launched in 1959.•First national brand to advertise on T.V.

•Logo-

• Surf Excel Packaging-

• Taglines:• 1970’s – Lalitaji “Surf ki kharidari mein hi samajdari hai!”

Instead of saying “Ours is the best detergent”, they said, “Let children play and getdirt on their clothes, we’ll take care of their stains”.

• 1990’s – Daag Dhoondthe reh jaaoge!

• 1999 – Surf Excel Hai Na!

• 2003 – “Do bucket paani roozana hai bachana”.

• 2005 till date – Daag Acche Hai!

Nirma• Founded in 1969 by Karsanbhai Patel.

• Logo:

• The Nirma Girl

• The name of the company is derived from Nirupama, the company owner’s daughter who died in a car accident whose image has been iconic with the brand.

Slogan: Washing powder Nirma….washing powder Nirma…….

Rin Detergent Powder• Rin was launched in India as a bar in 1969.

• Rin detergent powder was launched in 1994.

• Logo:

• Rin powder doubles the whiteness because it is completely soluble in water.

• Taglines:• Dugni safedi, dugna chamak.• Chamakte rehna.

Sunlight• The first brand of Unilever in India introduced in the summer of 1888.

• Sunlight Detergent Powder is present in the two states of Kerala and West Bengal where it is the market leader.

• Logo:

• Sunlight has innovative color guard technology that keeps your clothes colors as new as ever, even after 40 washes. It also prevents color loss from the clothes.

• Tagline:• “ Spread the Brightness”.

Wheel• Wheel was launched in 1984.

• This product was created specifically to counter Nirma.

• Logo:

• The greenish yellow and sliced lime symbolizes the cleaning benefit of the brand.

• Tagline:• Nimboo ki shakti aur haaro pholo ki khushboo; mehangi wali

dhulai budget me samai.