BY: KELLY GREEN

Wall RX Global Marketing Expansion

What is Wall RX?

What is Wall RX?

What is Wall RX?

Cheap, quick, and easy drywall repair kit.

Pricing: $5.99-$8.99 USD.Everything needed is included in each

kit.

The Foreign Market

Things to Consider:Trade RegulationsTariffsExchange RateLicensingPolitical Climate

Direct Investment

What is Direct Investment? Acquiring an existing company in a foreign

country. Setting up an independent division in a

foreign country.

Direct InvestmentBenefits of Direct Investment

Tax Incentive Manufacturing Cost Labor Cost Avoid Trade Costs

Benefits to Foreign Countries Increasing Human Capital Boost to Developing Countries Employment and Economic Boost

What Type of Direct Investment?

Independent DivisionSetting up an Independent Division in a foreign country allows for complete autonomy of that division to market and distribute product to the region.

Why Direct Investment?Protected Patents and Licensing – Giving

autonomy to another business to produce a product could lead to product that isn’t up to the parent company’s standard.

Labor and Manufacturing Costs – Depending on the country chosen in which to set up the Direct Investment Subsidiary, production and labor costs could be reduced.

Taxes, Shipping, and Trade Costs – All of these could potentially lower if a product is distributed in the same country or region it is manufactured.

Straight Extension

With a product like Wall RX (Wall Doctor), not many changes need to be made for foreign use. Referring back to the image, facts, and instructional video, the language on the packaging and instructions will be one of the only changes necessary for the product to sell in a foreign market. The other would be pricing to reflect the country in which the product will be sold. Which is why, Straight Extension is the best solution.

Works CitedKurtz, David L. "Chapter 8." Boone & Kurtz Contemporary

Marketing. Stamford: Cengage Learning, 2015. N. pag. Print."17 Big Advantages and Disadvantages of Foreign Direct Investment." ConnectUS. N.p., 23 July 2015. Web. 21 Feb. 2016."Wall+doctor - Google Search." Wall+doctor - Google Search. N.p., n.d. Web. 21 Feb. 2016."WallRx Demonstration." YouTube. N.p., n.d. Web. 21 Feb. 2016.