1. ORIGIN OF VODAFONE The nameVodafone comes from voice data
fone. Head Office is situated at Newbury, Berkshire, United
Kingdom. It is a public limited telecom company. The main back-bone
ofVodafone is Gerard Kleisterlee (Chairman) &Vittorio Colao
(CEO). It was found at 1991
2. PRODUCTS & SERVICES Freedom Packs,Vodafone at
Home,Vodafone 710 andAmobee Media Systems. Products promoted by the
Group includeVodafone live!,Vodafone Mobile Connect USB
Modem,Vodafone Connect to Friends, Vodafone Eurotraveller.
Safaricom, which is part owned byVodafone and the leading mobile
communication provider in Kenya, launched a mobile payment solution
developed byVodafone. M-Paisa was targeted as a vehicle for
microfinance institutions' (MFI) loan disbursements and repayments,
alongside business to business applications such as salary
disbursement. Vodafone has also been active in m-Health from a
philanthropic perspective.
3. SCHEMES Vodafone completed its purchase ofAirTouch
Communications, Inc. and changed its name to Vodafone Airtouch plc.
In order to gain anti-trust approval for the merger,Vodafone sold
its 17.2% stake in E-Plus Mobilfunk. The Euro approved the merger
inApril 2000 whenVodafone agreed to divest the 'Orange' brand,
which was acquired in May 2000 by FranceTlcom. In January 2006,
Indonesia, Malaysia, and Sri Lanka were added to theVodafone
footprint asVodafone Group signed a partner network agreement
withTelekom Malaysia.
4. MICRO AND MACRO ENVIRONMENTAL FACTORS
5. MICRO ENVIRONMENTAL FACTORS THE COMPANY SUPPLIERS
INTERMEDIARIES CUSTOMERS COMPETITORS PUBLICS
6. Employees Finance Research and Development Operations
Purchasing Accounting THE COMPANY
7. EMPLOYEES
8. SixAreas of Focus: People Customer Obsession Global scale
Operational excellence Supplier relationship management Sustainable
supply chain SUPPLIERS
9. SUPPLIERS TheVodafone Supply chain management team consist
of three areas: Vodafone procurement company Operations team
Enablers team
10. MARKETING INTERMEDIARIES
11. MARKETING INTERMEDIARIES Vodafone Indias unique
distribution capabilities Zonal structure Associate distributor
model Exclusive rural retail-mini stores Management information
tools at the individual POS level Cellsite-based analysis and geo
mapping Best practice sharing between circles
12. Vodafone Outlets
13. CUSTOMERS
14. COSUMER: Prepaid Postpaid BUSINESS: IntegratedWireline
Communication MobileWorking Voice and Messaging CUSTOMERS
15. COMPETITORS
16. Mobile Health Social Factors PUBLICS
17. Base station Hybrid solutions : diesel generators and
batteries Deployed fuel catalyst; reduction 8-10% carbon reduction
Non air condition environment
18. The ReSolve campaign NGOs PLAN @ EARTH in kochi Partnership
with Supply Chain Management Resulted in recycling of more than
4000kg of waste paper
19. Chennai circle Awareness program at theAnnual science expo
of chettinad vidyashram school Waste management programs Helped in
the collection of 41,410 kg of food waste 350 kg of compost
20. Kolkata circle South Asian Federeration for Environment
(SAFE) Educate the employees and Empower the community Segregation
of waste and manufacturing of products made from the recycled
materials Use of eco friendly products like pen case ,trays ,
shopping bags.
21. Road Safety Two wheeler driving lessons for employess
Responsible use of mobiles
22. MACRO ENVIRONMENT DEMOGRAPHIC ECONOMIC NATURAL
TECHNOLOGICAL POLITICAL CULTURAL
23. Research and development (R&D) is a driving force
behind economic growth, job creation, innovation of new products,
and increasing quality of products. Mobile technology is advancing
all the time to provide new services, better coverage and higher
speeds. Current technologies available to our customers include
GSM, 3G,Wi-Fi, and femtocells. TECHNOLOGICAL
24. Wireless networks are commonly used to create cable-free
computer networks, to connect to the internet and to connect
electronic items from mobile devices and games consoles toTVs and
DVD players. Wi-Fi and wireless devices use similar RF signals to
mobiles and base stations, and the same concerns over health and
well-being have been raised. WIFI
25. A femtocell is a low-power wireless access point that
provides localised 3G coverage. Femto means one quadrillionth in
the metric measurement system, in the same way thatdeci means a
tenth andcenti means one hundredth. Femtocells do not literally
cover an area a quadrillionth of the size of a regular base
station, but are essentially very small versions of the same thing.
They look similar to a wireless internet router and are
straightforward to install at home or the office. Femtocells can
improve coverage by connecting to theVodafone network using an
existing broadband connection. FEMTOCELL
26. Resent news of Tax dispute POLITICAL
27. India has accepted British telecom majorVodafone Group
Plc's proposal to hold "informal" talks to decide a set of
"mutually agreed rules" to settle the Rs 20,000-crore withholding
tax dispute between the two parties, a person familiar with the
matter said. "The government has also consented toVodafone's
proposal of holding these informal talks within the country (India)
and asked the company to nominate a representative at the
earliest," the person told ET, asking not to be named,The person
added that the government wrote a letter of acceptance to the
company last week.
28. INDIA has a diversified cultural Call rates Cricket scores
CULTURAL