Viviane Egli: Success story - Living Energy

Living EnergyThe Magazine for International Leadership

by Siemens

A success story since 2009

Primafila AG ı Hornbachstrasse 50 ı 8034 Zürich ı www.primafila-cp.ch

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Facts & Figures

Content: • Accurately researched reports• In-depth interviews by leading international journalists with the key decision makers in the energy sector• Featuring trends and innovations in energy technology, politics and business

Readership :• Top decisions makers in the energy sector (politics, business, science)

Distribution:• Printed twice a year in 123 countries in an exclusive print run (only 17,000 globally)

Additional media formats with a wider reach:• Video, App, online magazine version, blog, Siemens global website

© Primafila AG ı Corporate Publishing

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Facts & Figures (continued)

Media channels: • App available at the Apple App Store and Google Play Store• YouTube and other Social Media • Siemens global website• Further treatment of topics in reprints and re-uses, also for internal communication and external third-

party media

Languages: • Print version in English (lingua franca) and Chinese• App version in English • Films in original language (e.g. Russian, Arab, Spanish etc)

– subtitled versions in English and German – voiceover versions in English and German


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An Example: The Thailand Reportage in Spring 2014

1) Print reportage “Fire and Ice: The Energy Cycle that Powers Thailand’s Economy”

2) Film “Fire and Ice – Thailand’s Distributed Power Generation” in Thai original language, voiceover in English and German, and with Thai, English and German subtitles

3) Five-part blog series with pictures

4) Topic page on Siemens global website with picture gallery


5ust 2014

Video

The Reportage Film by Disspong Sampattavanich


12© Primafila AG ı Corporate Publishing 5 August 2014

The Blog Series on TheEnergyBlog

(blogs.siemens.com/theenergyblog)

#1 Efficient Turbine Technology in Charming Industrial Park

- The journey from Bangkok to Rayong- Meeting managing director Cherdchai Yiwlek of

Amata B.Grimm Power Rayong

#2 Rayong’s Energy Demand- Prof. of Energy Economics Praipol Koomsup explains

Thailand’s energy cycle along the example of Rayong’s fishing industry

#3 The Business Principle of Unity- Meeting Preeyanart Soontornwata, President of

Amata B.Grimm Power Group, in Bangkok to discuss her business principles

#4 Successful Business in Thailand- A conversation with Amata B.Grimm CEO Harald Link

digs into the history of a German dynasty of entrepreneurs in Thailand

#5 Visualizing the Economic Dimensions of a Story: Aerial Shots

- Notes from the film set: Working with a camera drone

14© Primafila AG ı Corporate Publishing 5 August 2014

The Topic Page on Siemens’ website “Energy Topics”

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Journalistic Quality

Intercultural Know-how


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Who is Who (manifesting worldwide relationships)


Strong Awareness with Top Decision Makers

«I think Living Energy brings together many aspects of energy in a

valuable way. Well-written, well-edited, attractive to

read.» Daniel Yergin,

Pulitzer Prize-winning American author, speaker, and economic researcher

«Living Energy magazine is very useful for our team to get the

latest information and to enhance their ‘external focus’ about

international markets, available technology & solutions and

emerging issues & forces in the energy

sector.» Mr. Jahdhami,

COO of Oman Power and Water Procurement Company OPWP, Muscat, Oman

«The printed magazine and particulary the iPAD

app are produced to a very high standard in terms of presentation as well as

content.» Michael Stoppard,

Head of Global Gas Strategy at IHS

«We feel that the coverage is quite exhaustive and key

decision makers can get sufficient information

to take balanced decisions.»

Vneet S Jaain, CEO Adani Group, India

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Results of Global Reader Survey “Living Energy”

Study No. 621448 • August 2014

Online reader survey based on 10th issue May 2014

Comtest AG Marketing- und Kommunikationsforschung

Summary

• More than 75% of users spend on average much more than 30 minutes per issue. • On average readers are spending 46 minutes on an issue of “Living Energy”

(current benchmark corporate media audit: 27 minutes).• The present results from the reader survey confirm high efficacy of the journalistic concept.• 49% of respondents are considering print as appropriate channel. • Nearly 50% of users never use “Living Energy” online – print is essential.• 80% of the recipients and users receive the magazine by post mail.

24© Primafila AG ı Corporate Publishing

Results of Global Reader Survey “Living Energy” (continued)

Study No. 621448 • August 2014

Online reader survey based on 10th issue May 2014

Comtest AG Marketing- und Kommunikationsforschung

• For over 80% of the participants, the content covers the individual scopes of interest and challenges in their professional context to high extent.

• More than 50% of respondents attribute a high informational content to “Living Energy” magazine and declare values 8 and higher (scale 0-10).

• 40% of respondents even rate the gain of insights for their professional challenges with values 8 and higher (scale 0-10).

• The appearance (print and app) of „Living Energy“ is widely accepted and honored with a mean value of 8.1 (on the scale 0-10). Research results do not show any polarisation (no rejecters).

• More than 45% of respondents would recommend Siemens to their friends and colleagues (high contribution of “Living Energy” to net promoter score).


The Success Story: The Key Goals and Achievements of Living Energy’s Cross-Media Content

• Journalistic, authentic premium content• Credibility• Strengthening of the Siemens brand• Stabilizing customer relations for Siemens • Supporting and demonstrating Siemens’ know-how in the energy business


The Success Story: Recent Awards for Living Energy
