TEAM 13 - Vivaki - Zenith

Don’t be NOBODY. Share your STORY.

TEAM 13 - Vivaki - Zenith

BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY

NOWADAYS, PEOPLE SHARE HUNDREDS OF PHOTOS AND

VIDEOS, BUT THE REAL STORIES BEHIND THEM ARE OFTEN HIDDEN

DON’T LET YOUR STORIES BE NEEDLE IN THE HAYSTACK OF

SOCIAL UNIVERSE

TEAM 13 - Vivaki - Zenith

LET’S NOT LET OUR LIVES FALL INTO OBLIVION

ALL OUR STORIES ARE EXCEPTIONAL

LET’S ENCOURAGE PEOPLE TO SHARE THEM

BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY

TEAM 13 - Vivaki - Zenith

We are all the same, but still SPECIAL in some way.

BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY

“I finished a marathon in

my seventies.”

“I loved to sew from my childhood. Now, I run my own fashion salon.”

“I travelled from Europe to Asia by bicycle.”

TEAM 13 - Vivaki - Zenith

1st Step: GUERILLA MARKETING

We create the biggest archive of our

“small history”.

Don’t be NOBODY. Share your STORY.

www.reknisvujpribeh.cz

BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY

Installation of 50 static posters with printed stories already collected on website www.narodnikronika.cz mixed with our ambassadors’ stories.

Communication through Facebook – Facebook fan page Řekni svůj příběh

Creating of microsite www.reknisvujpribeh.cz

TEAM 13 - Vivaki - Zenith

TV campaign, TV sponsoring of selected series (e.g. Vyprávěj), Radio campaign, Video channels

(Youtube, Stream.cz…), Bigboards

BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY

2nd Step: COOPERATION with AMBASSADORS

TEAM 13 - Vivaki - Zenith

Photo story = 1 pointVideo story = 3 pointsWritten Story = 10 points

Rewards: 24 users with the highest score will be selected. Stream.cz will choose one of their stories and make short movies based on it.

3 r d Step: COMPETITION

BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY

TEAM 13 - Vivaki - Zenith

Guerilla marketing 80 000 CZK 180 static posters in the 6 biggest CZ cities

TV Communication TBD (ČT is media partner of Charta 77)TV spots in ČT + TV sponsoring

Radio Communication TBD (Český rozhlas is media partner of Charta 77)Radio spot + PR interview

OOH Communication 600 000 CZKBigboards in the 6 biggest CZ cities

Online Communication Ongoing year-round support – FB, YT, Stream.cz

TOTAL ESTIMATED BUDGET 1 080 000 CZK

BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY

BUDGET ESTIMATION

400 000 CZK (free production of short movies and impressions at Stream.cz – media partner of Charta 77)

TEAM 13 - Vivaki - Zenith

Guerilla Marketing

FB Fan Page

TVRadioOOHVideo

FB

Microsite

Competition

NUMBER OF STORIES INCREASED

BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY