Visual Storytelling : Why is it so powerful?By David Navarro

This is a “visual comment” to the master piece

http://www.slideshare.net/hudali15/visual-storytelling-32366375

Since the beginning of the humankind, humans with a bigger brain capacity, added skills for communicating, enriching their social life

Hunting stories needed to be told, to teach theyounger, and to rememorate successes…

…protective rituals and traditions needed to be transmitted…

…War stories…

Telling stories became the way toenrich the human culture

And to forward it to the following generations

This was not enough : Humans needed to leave a record for future generations

...their own morphology...

…their food and environment…

…still not good enough

written language appeared…

It is remarkable to note that first language records

had pictograms to enhance the incipient written language

Our brain development, our culture, our knowledge, ourcommunication skills have been growing by means of visual storytelling the most of our existence as human beings, until today.

What can we learn from ourforefathers to better communicatewith our audience?

...engagement needs to happen...

...through involving them in a story they can easily visualize...

...so they can situate themselves in the story, using their imagination to complete the missing parts...

...to avoid loss of attention while telling a story

is needed to isolate the audience from unnecesaryinputs for the story itself...

...only facts and emotions are to be shown...

...maintain a solid story frame...

...emotions are the most powerful motivators , which will last as marked with hot iron in our memories, even more than the real facts...

Show how to do, and

how does it feel doing it that way, because

...it motivates the audience to action...

Tell me and I forget, teach me and I may remember,

involve me and I learn

Benjamin Franklin

stories that are remembered are those containing at its end, an iconic emotion that allows us to relive the whole story

With all this, what do you think should be the text for this final slide? I am thrilled about your suggestions...

Put your texthere

...Thank you for your time......