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VISUAL STORYTELLING

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VISUAL STORYTELLING #1:Does it represent or add emphasis to what’s happening or what you’re

announcing?

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VIRTUAL STORYTELLING #2:Is it the right tone for the story you’re telling (fun, helpful, celebrating, demonstrating)?

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VISUAL STORYTELLING #3:Does it include branding for your company or client?

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VIRTUAL STORYTELLING #4:Is it interesting or intriguing? Or, does it inspire you to want to know more?

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VISUAL STORYTELLING #5:Does it tell a story (or the beginning of one) within a few seconds of

seeing it?

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VIRTUAL STORYTELLING #6:Does it work for multiple mediums (TV, print, social media, etc.) ?

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VISUAL STORYTELLING #7:Is it a memorable image?

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