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Visual Storytelling First in a 5-part series on maturing social media practice for synagogues
Hosted by Lisa Colton, President, Darim Online and Chief Learning Officer, See3 Communications
Presented by Briana Kerensky, See3 Digital Project Manager
Tweeting today? @DarimOnline @ujafedny @LisaColton @BrianaArden
Agenda
UJA Webinar - Visual Storytelling
Welcome, context, Briana intro and goals
Why is storytelling important?
Why is visual storytelling important on the Internet?
How can I incorporate visual storytelling in my social media?
Communication as Connection
Narrative as Identity
About Me● Briana Kerensky
○ Digital Project Manager, See3 Communications○ Digital Marketing Instructor, General Assembly DC
● Favorite digital marketing topics:○ Marketing for nonprofits○ Storytelling○ Editorial calendars
● Avid knitter, baker, hiker, 30 Rock & Parks and Rec re-watcher
UJA Webinar - Visual Storytelling
Goals
● Learn the value of storytelling.● Learn why visual storytelling is
important, particularly for nonprofits and faith groups.
● Learn how you can incorporate visual storytelling into your social media.
Why is storytelling important?
UJA Webinar - Visual Storytelling
http://media.web.britannica.com/
Show, don’t tell.
Why is visual storytelling important?
Why is visual storytelling important?
● Keeps people interested.● Breaks down complicated
subjects.● Reinforces what you just read.● Puts a human face on nonprofit
and faith-related issues.
Meet your enemies.
So long as the Internet is full of cats, babies and gifs, a wall of text will never keep your audience’s attention.
Facebook knows that people value photos over text, and downgrades text-only posts.
Facebook also downgrades posts with photos completely unrelated to the text.
facebook.com
iMedia Connection: Compelling visuals can help social posts generate over 90 percent more views than generic content.
Photo credit: PostSectet
Instagram puts imagery at the forefront, and quality is key.
Photo credit: Taylor Swift
Photo credit: Taylor Swift
HighQ: Online video now accounts for 50 percent of mobile traffic.
IKAR: Pause Before You Post video https://youtu.be/04SAZ8OpWHo
Visual storytelling breaks down complicated topics.
Would you rather read a report or look at pretty pictures?
Visual storytelling makes data fun!
www.foodopoly.org
Are you better at remembering names or faces?
Online, we are all better at remembering faces. Faces compel us to read longer stories and stay with us when we move onto the next article, Facebook post or cat video.
Most importantly...
Visual storytelling illustrates the community and values of your synagogue.
shalomrav.files.wordpress.com
When it comes to social programs, visuals prove that your community is a place where people are active (and serves as an invitation to be engaged).
http://cdn.cutestpaw.com/
How can you incorporate visual
storytelling into your work?
When you’re talking about people...show the people
http://www.imgmob.net/
Use photos that can thrive on their own and don’t need to be explained.
http://jennhoney.tumblr.com/
Remember Facebook’s 80/20 Rule
http://bluestormdigital.ie/
Show, don’t tell.
Wrap Up & Questions
UJA Webinar - Visual Storytelling
Great reading and social media
UJA Webinar - Visual Storytelling
● Central Synagogue’s Instagram Account: ○ https://www.instagram.com/centralsynagogue/
● G-dcast: Meaningful Jewish Screentime○ http://www.g-dcast.com/
● 25 Video Marketing Statistics for 2015:○ http://blog.hubspot.com/marketing/video-marketing-statistics
● 10 Rules for Visual Storytelling:○ http://mindymcadams.com/tojou/2011/10-rules-for-visual-storytelling/
● 7 Tips for Jumpstarting Your Visual Storytelling Strategy:○ http://www.convinceandconvert.com/social-media-case-studies/seven-tips-for-jumpstarting-
your-visual-storytelling-strategy/● Video: Pause Before You Post:
○ https://www.youtube.com/watch?v=04SAZ8OpWHo
THANK YOU!
Want to chat? Email me at [email protected]
UJA Webinar - Visual Storytelling
Thank you to SYNERGY and UJA-Federation of New York for their support of this webinar series.
● Paid Media: Feb 9, 1-2pm ● Communicating for Social: Feb 25, 1-2pm ● Representing Your Brand Online: Content
Strategy and Planning: March 8, 1-2pm ● Crowdfunding: March 29, 1-2pm
All times above are eastern. Once registered, you will receive login information for all webinars.
