Visual Marketing for Deeper Digital Intimacy

Give your Content a Visceral Makeover

The human brain is a visual library of experiences, sensations, and moments that

influence and shape how we see and understand things around us.

Ironically as we move deeper into the

digital realm, there is an increased focus on

delivering brand experiences that are

not airbrushed or digitally and visually

doctored.

Your patients want real human

experiences that provide a visceral

connection.

Reality Rules in the Digital World

Aesthetics are a priority yes; however,

they need to be authentic if you want

to forge a deep connection with your

target audience. Images and pictures that reflect even a

small portion of their lives can help build

confidence and trust in what you are

selling.

Visual content sells and your patients are more likely to consume information that comes with a visual narrative.

Top Five Reasons why you need Visuals

90% of the information received by the brain is visual

40% of viewers respond better to visual-based information than text-based information

Posts with visual elements receive 94% more visits

Videos provide a 41% higher click-through rate in search results over text pages

The human brain can process visuals 60,000X faster than plain text

Visual Content for Patient

Engagement

The use of visual-based content can effectively boost

patient engagement. It can show greater

value in your services, and help in

building a deeper emotional connect with your eye care

practice brand.

Give your Content a Visual Narrative

Everything from your eye care practice

brand history to any new internal

innovation as well as fun and quirky

customer feedback can be delivered with

visual elements.

Provide a Unique Brand

Experience

Your audience wants to know the story behind your eye

care practice. They want to understand what makes your

brand unique.

Choose a theme and craft your story around it. Share your mission and your inspirations.

Your Patients are your Greatest Assets

Use photos of your patients to tell

potential patients the story behind your eye care practice brand. Success stories can drive service value for your practice

brand.

Not only are these stories priceless and authentic word-of-

mouth referrals, they also make it easy for potential patients to understand the value your brand offers. .

Share your Stories

Everyone loves to hear great story. If you have one, why not share it with your audiences! You can use rich media, or telling photos (something even from the archives), to

give your story life. Give your readers a reason to connect with you and they will! You can share heartwarming

stories, or stories that inspire, or even stories about how you give back to the community. All of these are excellent

avenues for creating an emotional connect with your readers.

Give Abstract Ideas a Visual Makeover

A text-heavy manual is not for everyone. Use images, photos and videos to simplify or break down medical information into bits that are easy to consume and

understand.

Your patients want slice-of-life images that go beyond pixels and lighting and other video jargon. The more senses a visual stimulates, the more

attention it receives and higher will be the information retention potential.

One Doctor, One Area, One Goal ~ Results!

If you enjoyed this slideshare and or have ideas and suggestions of your own, we would love to hear from you! You can find us at www.ekwa.com