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Copyright © Headoo 2016 - all rights reserved VISUAL CONTENT MARKETING Create one-to-one relationships with your customers

Visual Marketing

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Page 1: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

VISUAL CONTENT MARKETING Create one-to-one relationships with your customers

Page 2: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Observations

Because UGC is AUTHENTIC

83% of consumers trust UGC more than advertising

Why?

65% of consumers look for visual content of other consumers (UGC) on social media before buying

Page 3: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Some brands embrace this trend

How to use UGC automatically on brand platformswhile respecting owner’s rights?

Page 4: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Headoo solutions

Visual streams

Event platform

#hashtags

Physical devices

Social Wall

e-commerce website

F

Galerie DIM

Participez à la galerie DIM en postant votre look avec #DIM ou en nous proposant votre photo

PARTICIPER F GParticipez à la galerie DIM en

P

Collant DIM SIGNATURE noir Plumetis 12D

mlle_poline via

« Moi qui suis très collant noir j'ai osé les plumetis aujourd'hui avec jupette en cuir #ootd #outfit #fashion #me #legs #home #fwis #DIM »

SHOP NOW

Brand content

APIBrand platforms

Headoo is the link between the visual content featuring users and brand platforms

Page 5: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Seamless

Secured

Fluid user experience and respect for their rights (CNIL approval)

Control

White label

A moderation tool enables you to display only the contents matching your brand image

All Headoo solutions are 100% customizable

Headoo respects https. Servers and database are certified, secured and are located in Europe

Dashboard

Headoo solutions

Page 6: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

The 4 Headoo pillars

CONNECT AMPLIFY CONVERT MEASURE

Create one-to-one relationships with your customers

Page 7: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Connect

Headoo back office

CONNECT

MEASURE

CONVERT

AMPLIFY

The Headoo platform collects photo/videos/GIF streams from different sources: photo booths, social photographers, connected hostesses, #hashtag on social network…

Social Photographer Smartphone

Connected hostesses Bullet Time Studio

Premium photo booths Photo booths

Page 8: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Connect

Headoo back office - Moderation

CONNECT

AMPLIFY

MEASURE

CONVERT

The Headoo platform collects photo/videos/GIF streams from different sources: photo booths, social photographers, connected hostesses, #hashtag on social network…

Page 9: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Amplify

Benefit from word of mouth generated on social media: turn users into brand advocates. Engage them and create one-to-one relationships.

Stars

Bloggers

Micro-influencers

AMPLIFY

CONNECT

MEASURE

CONVERT

Page 10: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Convert your prospects

Qualified database

Re use content and data collected with the permission of their owners: emailing campaigns, use the visual contents of your users on your Instagram account, on a store display, or on your e-commerce site ; and convert prospects!

Brand social mediaIn-store display

Print

Event platform Social WallE-commerce website

F GParticipez à la galerie DIM en

P

Collant DIM SIGNATURE noir Plumetis 12D

mlle_poline via

« Moi qui suis très collant noir j'ai osé les plumetis aujourd'hui avec jupette en cuir #ootd #outfit #fashion #me #legs #home #fwis #DIM »

SHOP NOW

CONVERT

CONNECT

AMPLIFY

MEASURE

Page 11: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Measure the digital impact of your operation

Over 70 metrics Access to all content created Emails collected Likes, shares, comments CTR Geolocation Facial recognition…

MEASURE

CONNECT

AMPLIFY

CONVERT

Page 12: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Headoo solutionsEasy to implement

Page 13: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Headoo solutions

Platform Social Wall Visual Commerce iShop

Photographers, booths, connected studio 360°…

Set mozaics of Instagram pictures & tweets (#hashtag)

Widget with visual UGC on your website

Let your followers buy directly from your Instagram account

Page 14: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Page 15: Visual Marketing

Copyright © Headoo 2016 - all rights reserved

Mentions légales :

This presentation created by Headoo was drafted in strict confidence and for the unique purpose of allowing Headoo customers assess the value of the proposed solution .

The customer will limit the spread of the presentation to employees only have to know for the purposes of the assessment, and agrees not to disclose directly or indirectly to a third part all or part of the presentation and the information contained therein without the prior agreement of HEADOO .

HEADOO reserves all rights of use , reproduction, representation and presentation related to this adaptation.

Copyright © Headoo 2016 - all rights reserved

Paris - London - São Paulo - Montreal Contact the team : www.headoo.com/fr/contact