VISUAL CONTENT MARKETING ENGAGE YOUR AUDIENCE

SANCHI SINGH

What is Visual Content?

• Visual content is content that communicates or compliments the valuable information in a visual way. Humans have been using visuals to communicate for thousands of years.

• The human brain can process images faster than text, whitepapers on how videos foster more engagement on your website, and how photos get shared more on social networks.

6 types of visual content

1. Images• When you split up a body of text with some compelling

images, people are more inclined to finish reading what you’ve written .

• With resources such as Canva, you can create unique, captivating images for free with a simplistic drag-and-drop interface. Alternatively, there are an endless amount of excellent quality photos on photo-sharing sites such as Flickr that can be acquired for free.

2. Videos

1. While there are much cheaper types of visual content available, a great video serves as extra clout for your campaign by demonstrating that you’re prepared to go the extra mile for quality. One study showed that including a video on a landing page increased conversions by 86%

2. There are numerous types of videos that can enhance your business – you could consider how-to videos, animated explainer videos, demonstrations or customer testimonials.

• Infographics are an excellent tool for displaying your complex data and statistics and collating them into a compelling, easily visual display. (Easy to understand)

• It’s essential that the layout and design is as impactful as possible. The designer must combine the right colors, shapes and fonts to convey your important data. The information you choose to include in the infographic must be accurate and contextually relevant.

3. Infographics

4. Memes

• Memes are now commonly known as images that are accompanied by humorous captions.

• Unique benefit of memes is that they allow you to create in-jokes about your industry, which is a great way to make people laugh and build a community around your brand.

5. Presentations

6. Screenshots

• Screenshots can be hugely beneficial as a trust-building tool. Consider using them to capture customer reviews or testimonials from industry forums or social media (88% of people read reviews to determine the quality of a business).

Why is visual content important?

• Get noticed online• Attract organic traffic• Quickly communicate a brand message • Encourage social sharing

HOW TO GRAB EYEBALLS WITH VISUAL CONTENT

1. SIZE MATTERSIf you're going to post visual content

on social media, you need to pay attention to what size works best for which platform. Photo tools - Canva (free) , Wordswag - iOS only, Phonto - Android only. Legend (animated text in quick video & gifs) - iOS & Android.

2. CAPTIVATE WITH COLORA bold, bright image canbe very arresting on all social media

platforms.

HOW TO ENCOURAGE SOCIAL SHARING

The more people who see your content, the more it will grab someone’s interest and generate a new lead.

So how do you optimize visual content for social sharing?

1. Shocking & Unexpected

The King of Marketing, Sir Richard Branson, shows how to combine the unexpected with humor to make a huge and lasting brand impact. Who wouldn't want to share this photograph?!

2. Humor

Rand Fishkin of Moz always injects a little humor into his blogs. His blogs are not just funny but also informative.

3. Tell it with text

Text adds more meaning to visual content and snags the attention for longer.

3. Pleasure

• Food and eating is one of the most pleasurable experiences so it stands to reason we'd want to share photographs of delicious plates of food.

• On Instagram there are currently 187,821,230 million posts using the hashtag #food; 34,461552 million posts using the hashtag #cake.

The Crux