Visual Content for EngagementBest Practices for Media Creation

Why You Need Strong ImageryAcross all platforms the same rings true:

a picture’s worth a thousand words.

In fact, 40% of people will respond better to visual

information than plain text. (Source: Zabisco)

Convinced you need a to include

visuals with your posts yet?

Read on to learn some quick tips for visual content creation.

CompositionDifferent angles

Lighting

Shooting from a different angle will give your product more of a personality as opposed to a straight-on image conveying a more “catalog” feel.

If possible, try shooting in natural light, unless you’re in a professional studio. Nothing good ever came from fluorescent light bulbs.

Natural light will help the colors in your images work best when you go to drop them in your editing software. Best times are after 5 p.m. or a cloudy day.

Try shooting from a higher or lower perspective or from eye level.

BackgroundMake sure your background is free from any distracting elements. You want your product to be the main focus. Try using a solid-color backdrop, or make the background compliment your subject.

Lighting &

Tell a StoryDon’t just shoot a picture of your product.

Help the consumer feel a need, not a want.Try shooting your product outside of the package or in its intended use.

Stock PhotographyNo professional photographer? No problem.

Plenty of sites on the web have a database of photographs available for download free or for a fraction of the price of a photographer. Try:•iStock•Shutterstock •SumAll•PicJumbo

Accompany with CopyEnhance your images with a small statement or

phrase to drive the message home.

Keep your text as close to 80 characters as possible.

For comments, ask questions.

Resolution

72 DPI

JPG

Make sure your image is saved in a format that’s large enough and in a file size that will be best supported on the web. Most social media sites have creative specs or recommended dimensions tucked away in their settings page.