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The vision
‘Visitor Verdict’
is the No.1 aspirational visitor survey model for small and medium
sized visitor attractions
The best application
of insight
The most relevant
survey content
Foundation for all
visitor research
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In a nutshell
Simple, low cost, technological visitor survey service from BDRC
Continental, designed exclusively for the UK attractions market
Results anonymously benchmarked against peers
Taking best practice from market leading ALVA
Visitor Experience Benchmarking Survey
Funded by ACE until September 2015, sustainable
at low cost into future
Open to all UK visitor attractions with less than 1
million annual visitors
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Visitor Verdict helps attractions become more resilient
• Lend weight to funding bids
• Demonstrate to ACE, HLF, Wolfson Foundation, Esmee Fairburn etc. the acute need of your attraction and
then be able to measure effectiveness of funding
• Help to attract and retain sponsors / investors
• Help improve the Visitor Experience
• Learn from ‘best in class’
• Prioritise areas for improvement
• Identify what is delivered very well
• Guide staff training and suppliers
• Inform marketing and communications messages and strategy
• Inform admissions and other pricing decisions
• Promote raising standards across the sector by sharing best practice and
experiences
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Why do I need to benchmark my visitor survey results?
Visitor research in isolation often leaves
four unanswered questions
How am I performing compared with other
attraction similar to mine?
Are my results strong or weak and on
which visit aspects?
Which visit aspects most influence the
overall visitor experience?
Which are the most important to get right?
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Benchmarking helps to answer these questions
Benchmarking helps you prioritise your investment: money and time
“The key is not to prioritise
what's on your schedule,
but to schedule your
priorities.”
Stephen Covey
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What areas does the survey cover?
What are their motivations and needs?
Which communications channels influenced them?
Why are they here?
Age & gender
Children with them? How old?
Where do they come from?
Socio–economic status
How often do they visit you?
Who are our visitors?
Overall enjoyment, value, recommendation
Site Content:
What to do / see, interpretation, learning etc.
Emotional Impact:
Atmosphere, welcome, uniqueness etc.
Service Delivery:
Staff appearance, cleanliness, orientation etc.
What do they think of their experience?
How long do they stay?
Do they visit / purchase
in your shop or catering
facilities?
What do they do in your museum?
SUGGEST
ICON
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Works via user-friendly online system
Attractions collect visitor email addresses
Attractions upload these contacts periodically
Survey invites automatically sent out by email
The Process
Result charts automatically updated and presented via website
using benchmarks (size, type, free/paid etc.)
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We support you
Technical
Interpretation advice
On-going support
E-mail collecting practicalities and advice
Online report interpretation
Guidance pack
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Fees to join
Cost effective sliding scale based on
visitor volumes
Significant discounts for group entry dependent on number of sites
Price on application
*Sites subscribe to a minimum 2 year rolling contract from sign up . 33% surcharge on sites only
signing up for 1 year.
Annual visitor volumes Individual sites
< 50,000
£450 p/a
50,000 -
100,000
£750 p/a
Over 100,000
£1450 p/a
Part of wider group or network of visitor attractions
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Steps to Sign Up
Confirm participation with BDRC Continental 1
Receive e-mail invitation to complete registration online 2
Receive start-up guidance notes and login details for the online system 3
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For further information:
+44 (0) 20 7400 0382
Steve Mills director
Amy Randle,
research manager
’
+44 (0) 20 7400 0381
+44 (0) 7980 712563
+44 (0) 20 7400 0385
+44 (0) 7989 165 635
Max Clapham client services director