PowerPoint Presentation
Visibility Score 101:Hello World, Can You See Me?January
2014
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The Visibility Score of your website is determined by how it is
positioned in the Search Engine Results Page (SERP) when a user
makes a query
Visibility Score in Detail2
Percentage Score, given to a Website Dependent on its rank
across a set of keywords in the Search engine
Counts the probability that a user will click on the websites
link
FACT: Only 1.3% of users performing searcheswill check the third
results page and beyond
The Importance of a Visibility Score
3A valid metric that tells you where you stand in the mysterious
Search Engine world
The Importance of a Visibility Score4Standard for all websites
and therefore ideal for measuring your website against those of
your competitors, in your market
The Importance of a Visibility Score5Impartial and
trustworthy
The Importance of a Visibility Score6Combined with an advanced
algorithmallows you to estimate the traffic that your competitors
are receiving on their websites
The Importance of a Visibility Score7With this kind of
competitive intelligence, a company can plan their search marketing
strategy to improve or keep their online marketing performance
8 Facts About Search & Click BehaviorOrganic vs. Paid
No matter how many Ads, users still prefer Organic to Paid!
8 Facts About Search & Click BehaviorAnatomy of the SERP
9Ranking #1 in Google is the best, but the anatomy of the SERP
can affect the CTR by 25% to 50%
8 Facts About Search & Click BehaviorCTR of Images
10The CTR of Images can be up to double the CTR of Classic
results in the same position
8 Facts About Search & Click BehaviorTop Ads
11The #1 Organic Position loses 50% CTR when there are 3 top
Ads
8 Facts About Search & Click BehaviorRight Ads12Total CTR of
right Ads fall between 3-5%
8 Facts About Search & Click BehaviorShare of Search13On
average, the top 3 Ads take up to 25% of the Share of Search
8 Facts About Search & Click BehaviorVideo Results14Videos
do not get a significantly higher CTR than Classic results
8 Facts About Search & Click BehaviorImage Results15Users
are more interested in Images than Videos in the Google SERP
Visibility Score in ActionInsideIndustry Competitive
Intelligence for your Industry
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InsideIndustry Provides You WithA Visibility trend over time for
the Top 5 domains in a given Category, Industry and Market
A holistic Market analysis for Search Market performance
Competitive Analysis of your competitors Search Marketing
strategy
Insights about who of your competitors is growing in visibility
and who is losing it
Overview of the Newcomers in your territory 17
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