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From Selling Records to Running Airlines
From Selling Records to Running Airlines
THE VIRGIN GROUP LTD.
Content•Virgin’s Origin and Proliferation•Internal Marketing @ Virgin Groups Ltd.•Socially Responsible – Virgin Unite
THE VIRGIN BRAND Debuted in 1970 Retail Selling
Records by Post
1st Record Shop on
London’s Oxford Street
Internal MARKETING in Virgin
Treat people well
Employees as important as customers
Managers share vision
UGC- User Generated Content at Virgin
Customer Service at Virgin Atlantic
• Attention to detail•Impeccable service•Diligent Customer Care Units
Changing
business for good
Power of Entrepreneurship
Human Dignity
Market solutions to address Climate change & conserve our Natural Resources
Branson Centre of Entrepreneurship: South Africa
Branson Centre of Entrepreneurship: Jamaica
• supported over 3,500 entrepreneurs•Helped grow food in South Africa using 80% less water•Awareness of African philosophy through meaningful brands•Changed lives in Soweto
•Online training and mentoring platform for entrepreneurs•Increasing incomes and job security for Jamaica• Online learning in Caribbean•Farming Blue Mountain coffee cooperatively
BIODIESEL IN VIRGIN ATLANTIC
• 100% profit from Virgin Atlantic on Renewable Energy• Earth Challenge
SUMMARY• Open Internal Communication works for the company•Employees before Customers- Mantra of Branson •Virgin Unite – venture that will survive in future• Virgin galactic is the next challenge•Consistency and flexibility is the soul to virgin group ltd