ViralityWhat makes us want to share?

The tendency of an image, video, or piece of information to be circulated rapidly and widely from one internet user to another

What is Virality?

Elements of Viral ContentIntense

Actionable

Positive

Emotionally ComplexInterestingElement of

Surprise

Factors of Virality● Do’s & Don’ts● Bandwagons● Word of Mouth● Patterns of Success● Timing● Spontaneous● Audience

Examples of Viral Campaigns

Patterns of Success

Patterns of Success

● Relatable● Social Currency● Emotion● Usefulness● Spread● Quantitative Results● Being Remembered

Do’s & Don’tsDo’s

● Think outside the box● Approach with new tactics● Easily Shareable

Don’ts

● Jump blindly on Bandwagons● Don’t Advertise (too much)● Don’t plan the campaign assuming it’ll go viral

Bandwagons

● Research!● Wording● Fan-base● Consideration

Bandwagon Backlash

Admitting Defeat

Miss Piggy’s Hello - The Muppets on ABC

Bandwagon Done Right

http://www.usmagazine.com/entertainment/news/miss-piggy-kermit-recreate-adeles-hello-music-video-w158281

Takeaway

● Be Tactful● Original ● Provoke emotion● Never Assume Virality