Viral marketingDefinition: marketer using

power of net user to spread message to target customer.

Not only word of mouth marketing but also share it by:

The 1st viral marketing in Vietnam: confident to express your love

Close up joined in story

Real love story

Attract viewer

Meeting

500 couples kissing

Results in 10 weeks

3.9 millions viewersThe love event rated 1st in

Vietnam Win sliver for Best Direct

Marketing Campaign in 2008-2009

sale: increase more 45%