Video

64% of all internet data traffic in 2014

• 80% in 2019 (predicted)

10/03/2017

http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.htmlhttp://www.ericsson.com/res/docs/2015/ericsson-mobility-report-june-2015.pdf

Positive & emotional

Strongest predictor of sharing = positive emotional content

10/03/2017

“Contagious: Why Things Catch On” (Berger, J.)

https://hbr.org/2016/05/research-the-link-between-feeling-in-control-and-viral-content