Video Strategy for BusinessJimmy Flores - jimmy@jimmyflores.es

You have buy in, now what?

Framework

1. Startup Metrics for Pirates

○ Acquisition

○ Activation

○ Retention

○ Revenue

○ ReferralJimmy Flores - jimmy@jimmyflores.es

Video Strategy for Business

Acquisition

1. Business Need:

○ Solution awareness

2. Video Strategy:

○ Broad but relevant

Jimmy Flores - jimmy@jimmyflores.es

Video Strategy for Business

Science of Coffee: Hot vs. Cold Brewed Coffee

Activation

1. Business Need:

○ Step through our doors

2. Video Strategy:

○ Elicit engagement

Jimmy Flores - jimmy@jimmyflores.es

Video Strategy for Business

Starbucks Red Cups Now in Stores

Retention

1. Business Need:

○ Visit us again

2. Video Strategy:

○ Deliver a selfish benefit

Jimmy Flores - jimmy@jimmyflores.es

Video Strategy for Business

See Next Slide >

https://www.youtube.com/user/Starbucks/playlists

Revenue

1. Business Need:

○ Lead gen -> sale

2. Video Strategy:

○ Move close to conversion

Jimmy Flores - jimmy@jimmyflores.es

Video Strategy for Business

Jump the Line with Starbucks Rewards

Referral

1. Business Need:

○ Cut acquisition cost

2. Video Strategy:

○ Give a motive to share

Jimmy Flores - jimmy@jimmyflores.es

Video Strategy for Business

Dan's Everylove Story Coffee Ice Cubes Recipe

Resources

Presentations

● Startup metrics for pirates

● How to make that one thing go viral

Books/Guides

● Save the Cat! Goes to the Movies: The Screenwriter's Guide to Every Story Ever Told

● The Shut Up and Shoot Documentary Guide

● The one sentence persuasion course

Websites

● Copyhackers● No Film School● Tubefilter● Wistia

Contact me if you need more help with your video strategy.

Jimmy Flores - jimmy@jimmyflores.es