Video Marketing Statistics – 2016

.

LETS LOOK AT SOME VIDEO MARKETING STATISTICS AND THINK ABOUT THE BIGGER PICTURE AS TO HOW YOU ARE ENGAGING AND REMAINING RELEVANT IN A DIGITAL WORLD. HERE ARE SOME KEY VIDEO MARKETING STATISTICS AS WE GET GOING INTO 2016!

•According to Forrester Research it is 50x easier to achieve a page

1 ranking on Google with a video.

•According to Implix, an introductory email that includes a video

receives an increase click-through rate by 96%.

•46% of users take some sort of action after viewing a video

marketing ad, according to Online publishers association.

•According to Forbes, 59% of executives would rather watch video

than read text.

•Enjoyment of video ads increase purchase intent by 97% and

brand association by 139% according to Unruly.

•90% of information transmitted to the brain is visual, and visuals

are processed 60,000X faster in the brain than text

SOME MORE STATS

•Blog posts incorporating video attract three times as many

inbound links as blog posts without video.

•Online video now accounts for 50 percent of all mobile traffic

and up to 69 percent of traffic on certain networks.

•Mobile and tablet shoppers are three times as likely to view a

video as laptop or desktop users. (NPD)More than 1 billion

unique users visit YouTube each month, spending more than 4

billion hours watching videos (YouTube).

•According to Retail Touch points, the Step2 Company found

that shoppers who viewed video were 174% more likely to

purchase than viewers who did not.

•The average user spends 88% more time on a website with

video. (Source: Mist Media)

•Video and e-mail marketing can increase click-through rates by

more than 90%.

AND IF THAT DOES NOT CONVINCE YOU

•52 percent of consumers say that watching product videos makes them more

confident in online purchase decisions. (Invodo)

•92 percent of mobile video viewers share videos with others. (Invodo)

•Landing pages with video have up to 800% more conversion than the same

page without a video. So if you’re spending a lot of time finessing that web

copy, you may have better luck with a video. (Source: Orion21).

•Video equals higher viewer retention. The information retained in one minute

of online video is equal to about 1.8 million written words. (Source: Brainshark)

•Video attracts two to three times as many monthly visitors, doubles their time

spent on the site and has a 157% increase in organic traffic from search

engines. (Source: Marketing Sherpa)

•How does video marketing impact your traffic? Video attracts two to three

times as many monthly visitors and doubles their time spent on the site. On top

of all of that, you see a 157% increase in organic traffic from search engines by

including more video on your site

•Having video on the landing page of your site makes it 53% more likely to

show up on page 1 of Google. (Source: Mist Media)

•And if you’re dying to show up on the front page of Google search results (and

who isn’t?), having video on your landing page can make it 53% more likely to

show up on page 1 of those results. (Source: Mist Media)

ENGAGE.!

COMMUNICATE.!

CONNECT.

VIDEORIZE YOUR BUSINESS. Now you know that video is one of the most effective ways to communicate in today's fast paced, digital environment. Video is not just entertaining, but a great vehicle for getting lots of information across clearly and effectively in just minutes. If clear communication (for important information) is the goal, then a good video is the perfect medium.! Let us show you how fun the process is and how video will get you noticed in all the right ways… WWW.VIDEORIZE.COM