Video Marketing Machine: How to create professional, engaging & strategic videos every single week in less than the time it takes to put out your ezine - even if you hate being on camera!with Lou Bortone

Fact:

V We’re in a world gone Video!

It’s truly the most powerful marketing tool available at your fingertips today…

(Let it work for you!)

Video Works

Welcome! You are about to discover…

- Why learn this stuff from me?

• 20+ years in the TV business

• Marketing and branding pro

• Long-time video guy (pre-YouTube!)

• I’ve worked with the online marketing gurus

• Certified “Book Yourself Solid” Coach

• I make it all easy and fun

+ How this helps you • You’ll attract more of your ideal clients using compelling and “magnetic” videos

• You’ll have greater visibility and a much higher online profile

• You’ll attain more credibility and will become known as THE go-to person in your niche

• You’ll create a much deeper connection to your prospects and clients through powerful video

engagement strategies

• You’ll generate more revenue with less effort, because you’ll be leveraging your marketing efforts

with video (Your 24/7 salesperson!)

• You’ll enjoy more freedom and flexibility, since your videos will be doing so much of the work for you!

+ Let’s Get Real

How this training is different:

• No nonsense

• Nothing to buy

• No crazy claims

• No “upsell”

• Freebies to follow…

Stay until the end for a special free offer!Freebie Alert!

NOYou don’t need…

• 50 modules of training

• Outdated how-to videos

• Lots of tech talk or jargon

• A 30K “mastermind”

• Tons of time and stress

YESA new approach

• Personal guidance and support

• A sensible, do-able system

• Step-by-step coaching

• Straight talk - No BS

• Making it easy to succeed!

Take a hike

• Small business owner

• Have a “real” business

• Actually making money

• Serious & committed

• Get outside comfort zone

• Looking for a quick fix

• Play the blame game

• Not ready to work

• Your biz is a hobby

• Debbie Downer

Stick Around

Is this you?

1 You KNOW you should be doing video, but not sure where to start

2

3

You’re overwhelmed with the whole “techie” part

You feel like you can’t find the time to create marketing videos

4 You need some support or accountability to get going

5 You’d like simple, step-by-step guidance to get videos done

…Or perhaps you’re using it, but you’re not getting the results you should be - Which really just means you’re not using it right! !

This is having a negative impact on you and your business in terms of time, money and freedom! You’re trapped…

You’re leaving money on the table and losing out on exciting opportunities because you’re not using video marketing.

The Big Problem

- Challenges• Video is overwhelming when you don’t know what to do…

• It’s hard to find the time to plan and shoot your videos

• You’re not sure what equipment or software you need to do it right

• You don’t even like being on camera!

• You’re unsure about the process and right steps to take

• You don’t know how to leverage and distribute your video once it’s done

• You just don’t know where to begin…

- Even More Challenges• One, two or three videos is not enough to move the dial

• You have to produce quality videos consistently

• And you have to look like a pro to build and maintain your credibility

• This is hard to do without a system in place

• It’s even harder if you don’t have the accountability to make sure you get it done

• Then once your video is done, you need to know how to get views!

Fact:

1 53% get fewer than 500

2

3

30% get less than 100

0.33% get over 1 million

Most videos never get more than 100 views.

Evelyn would be the first to admit that she didn’t know how to turn on her Mac when she came to me. Now, a few years later, she has produced hundreds of videos and her rental is booked solid.

From zero to hero!

• Thousands of video views

• Has become an authority

• Her rental property is booked 2 years out!

My client

Video Works

60,000 views puts Evelyn in the Top 3% club!

If you’re “stuck,” you can jumpstart your results and make a quantum leap by using online video. It works like gangbusters when you do it right.

Video changes the game.

• More visibility

• More traffic

• More clients

It’s true.

Success

• Gary Vaynerchuk

• 1.7 Million video views

• Low production values

• Now a bestselling author

• Net worth: $10 Million

Success

• “Will It Blend?”

• 2 Billion views on YouTube

• Instant viral hit

• National TV exposure

• Retail sales increased by 700%

Success

• Michelle Phan

• “How to” make-up videos and beauty tips

• How to get the Lady Gaga look, etc.

• Over half a billion views

• 2 Million YouTube subscribers

• Net worth of 3 Million at age 25

• Hired by Lancome

…and me!

• Virtually unknown

• No list, no visibility

• Introverted - Hated being on camera

• Focused on video marketing

• Developed a strategic plan

• Video led to visibility, credibility & profitability

Clients

TeamIt works!

It works!

Now it’s

Your Turn

Wouldn't it be awesome to put out one great-looking, lead-generating video EVERY WEEK!? Well, I figured out a system that shows you how… in less than 7 hours a month. You can do all your videos one day a month and never think about them again until the next month. !

Think about it… How much time are you spending on writing that damn newsletter? My guess is 1/2 a day every week. Not very fun is it? There's a better way… and it’s WAY more engaging with your potential clients… Video! It's not hard to do and can be done faster than most other lead generating strategies- if you know the secrets on how. !

That’s why we’re here today…

A better way…

I’ll show you how to crank out four or more great videos every month, in less than the time it takes to write an article or put out your ezine… guaranteed! !

PLUS… We’ll put a strategy and system in place that will help you get booked solid.

How to use the most powerful marketing tool on the planet to generate more leads and attract your ideal clients

Transform Your Biz with Video!

Do 4 videos in

One day a month

3 Mistakes

1 Procrastination - Never getting it done

2

3

Planning - No strategy or game plan

Partners - It’s hard to go it alone

Avoid these 3 common pitfalls:

3 Mistakes

1 You must put “video day” on your schedule

2

3

You need to plan your 3-4 videos ahead of time

It’s MUCH easier with accountability partners or as part of a group

Do this instead!

My system

1 3-4 videos per week

2

3

Streamlined process

Simple & repeatable

200 videos a year!

My Ezine• Write article for ezine

• Create in Infusionsoft

• Schedule broadcast

• Check links and proofread

• 3+ hours per week

• Every single week

• 12+ hours per month

My Videos• Video strategy/plan

• Write script or outlines

• Set-up equipment

• Shoot & edit

• 6 hours total

• One day per month

• 4 videos in one day!

every single week in as little as 7 hours a month. With my simple, proven video creation system, you can create an entire month’s worth of compelling videos in less than the time it takes to put out your ezine or write an article.

Create a new lead-generating video

How to

The Secret:

1 Schedule one day per month

2

3

Do your videos in batches (4 in a day)

Be accountable to a “buddy” or work group

How to churn out videos…

>Determine Goals

Select Platform

Create Message

Shoot Video

Promote Video> > >

You can break down your video planning and production into 5 simple steps…

Production

Step 1 Step 2 Step 3 Step 4 Step 5

The Process:

1 Determine Your Video Goals

2

3

Select Your Platform

Create Your Message

4 Shoot Your Video

5 Share Your Video

Goals

1 Generate Leads

2

3

Attract New Clients

Build Visibility & Credibility

What do you want this video to accomplish?

Platform

1 Depends on your objectives

2

3

On camera for personal connection & engagement

Off camera for lots of information or training

On-camera or off-camera?

Talking Head

•Best for personal vids

•About Me pages

•Welcome video

•Tips series/credibility

•Pitching a service

Screencast

•Best for demo vids

•Training or instruction

•Longer sales videos

•PowerPoint to video

•Pitching a product

Message

1 Who is your target market?

2

3

What do you want them to do?

How will you get them to do it?

What do you need to communicate?

Shoot!

1 Find your “video place” (space)

2

3

Set up your equipment

Press record!

Prep for your video taping!

VVideo Day

Set aside a full day to tape your 4 videos. Don’t schedule anything else that day! (I do my videos on Sunday afternoons). Try to limit interruptions and distractions…

Select your video shoot day

Share

1 Decide where to upload

2

3

Leverage social media

Promote the crap out of it!

Upload & distribute your video

Video Day

1

•Find your “video place” ahead of time •Use minimal equipment •Check your background/setting •Review your script (rehearse) •Hit record!

Prep 2 Shoot• Do several “takes”

• Keep recording until it feels right

• Playback your first takes to review

• Done is better than perfect!

• Choose the best take !

Your videos

1 Welcome (Opt-in) video

2

3

Expert Tips Series

Sales Videos

“Must Have” Videos

What I do with my mentoring group:!

• 12 week program

• Weekly mentoring/guidance

• One day per month to tape

• 4 videos in one day

• Release one per week

• Repeat each month with new vids

For month one, you’ll spend just a half day or so to shoot and prep your four videos for the month. (I do mine on Sunday afternoons)

Your first four videos

Month one

1 Welcome video

2

3

Thank you video

About me video

4 Product video Then you’ll post one video a week from your completed “stockpile” of marketing videos…

Repeat the one-day-per-month process to shoot all 4 videos in one day. You’ll find ways to streamline the process as you go…

Your next four videos

Month two

1 Video Tips intro

2

3

Video Tips 1

Video Tips 2

4 Video Tips 3 Again, post one video per week from your newly completed “stockpile” of marketing videos…

Now you’ve got the routine down and you can focus on slightly more complex videos, such as your signature product video and sales videos.

This month’s four videos

Month three

1 Signature video

2

3

Sales video

Webinar video

4 Thanks video Continue to post these as determined by your video marketing editorial calendar…

+ Rinse & Repeat

Now you’ve got your system:

• Plan your 4 videos

• Script as needed

• Shoot 4 in one day

• Make minor edits

• Release 1 per week

+ Ready, AIM, Shoot

Use the A.I.M. Video System

•Audience

•Intention

•Motivation

A.I.M.

1 Audience

2

3

Intent

Motivation

Use the AIM Method:

AAudience

Who are you trying to reach? Do you know the specific audience for your video? Where is the best place to reach that audience?

Who is the target market?

IIntent

What do you want the viewer to do after they watch the video? Click the buy button? Opt-in to your mailing list? Share the video with others? What is your call to action? Is your CTA clear and compelling?

What’s the intent of your video?

MMotivation

What’s their motivation? How will you compel them to act? Is the incentive strong enough to justify the action? Are the benefits powerful and appealing enough?

How are you going to move the viewer to action?

Tips

1 Get an accountability partner

2

3

Put “Video Day” on your schedule!

Do it with a group!

How to be successful with this process…

You can do this!

A Better WayThis is totally possible for you. You can get your first 4 videos done, then simply follow the system to do 4 new, lead- generating videos every month… in just one day per month.

Apply for a free session with me to see how this will work for you…

Will this video success system work for you?

The Big Q:

Creative Commons Photo Link available in the

README FILE

www.loubortone.com/apply

http://www.loubortone.com/apply

or any marketing, for that matter, is a complete waste of time unless it brings clients to your door and puts money in your bank account.” - I said that!

“Video Marketing

Fact:

Talk to me!Need help?

www.loubortone.com/apply

www.loubortone.com/apply

Thank you!