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DEFINING VERBAL BRANDING
Speak well off-the-cuff Killer elevator speech Hold your own in Q&A Shine in interview or panel Handle impromptu pitch Work a room, networking
VERBAL BRANDING
“Think Different
“Don’t Do Evil”
“Ask us anything
Just do it!
Can You Hear Me Now?
What happens here, stays here
Everyone’s Favorite Driver
Democratize Commerce
VERBAL BRANDING
ELEVATOR SPEECH
It’s not there yet unless: We know business you’re in
We see benefit to us
Language is sticky
VERBAL BRANDING
CLEAN UP YOUR ACT
Blasts thru content…Very wooden…Hesitant…Runs over time…Paces…Poor eye contact…Plays it safe …Guarded…too little stage presence…Relies on slides to be The Show … Avalanches data…Uses too many glottal fillers…
Watch out for “mico-tells”
VERBAL BRANDING
IN CLOSING…
Verbal branding doesn’t just spring from intelligence or experience.
Many have that. Your job is to remove every obstacle to
the ferocious clarity of your vision when telling your tale.