How We Work

AUDIENCE 1 YOUR KNOW

Research & AnalyticsSocial ListeningJourney MappingContent AuditSEO Analysis

2 A STRATEGY DEVELOP

Content Connecting ThoughtClear FrameworkRole of ChannelsEditorial ThemesDistribution Principals

PLAN EXECUTION

Originate or Reorganise ContentDevelop Editorial and Content CalendarsImplementation Guidelines

3

TWEAKING KEEP

Optimise and Re-optimise ContentReport and LearnRespond in an Agile WayBuild Links

4

EVALUATEBusiness MeasuresLong Term TrackingFeeding Back Against Objectives

5

Video Production: O2 Guru TV

O2 Guru TV Results

30+ MillionViews

10%CTR

7%Higher

CSI

Not Behaving Like A Publisher

Videos produced on a “per brief” basis

Good engagement rate, but no regularity and therefore no loyal audience base

Reliant on paid media for reach

Missed reactive opportunities, unable to be a credible “first” voice in new developments

Unable to be an always present authority in the technology space

O2 Guru: New Production ModelP

ER

BR

IEF

BA

SIS

ALW

AY

S P

RE

SE

NT

O2 Guru: New Production Model

ALW

AY

S P

RE

SE

NT

CredibleRelevantAlways On

Producers

DirectorsVideo Animators

Creative Producers Editors

Offline Planners

Organic Planners Online Planners

Measurementand Analytics

SEO TEAM

Visual ArtistsAnimators

Outreach

Community Managers

Writers

PARTNERS INFLUENCER

Journalists

Analysts

Everyone

Celebrities

Experts

Bloggers/Tweeters

PRODUCTIONHUB

PRODUCTION FILM

SEO + PLANNING MANAGEMENT COMMUNITY

Content Production Hub

A New Way Of Working

1. Reactive

A New Way Of Working

1. Reactive

2. Adaptive

A New Way Of Working

1. Reactive

2. Adaptive

3. Brave