Vanity Metrics
Which metrics reliably measure your Businesses Social media
success?
What are vanity metrics?Facebook page likesTwitter
followersOther social media account followingDownloads & Email
opens using clickbait tactics
Specifically page likes, shares & comments which arent
reflective of your target market & from people who arent truly
interested in your business these metrics dont help you make any
business or marketing decisionsPeople waste a lot of marketing
budget obtaining social media likes Im very sceptical about the
quality of likes that can be bought from FB (more and more people
are ignoring sponsored content and likes often seem to come from
outside specification)People waste a lot of effort & time
producing content or posts which dont necessarily entice the right
audience, but will gain social likes, shares & commentsOpened
emails gained through clickbait tactics can actually damage your
reputation, reduce your mailing list and annoy othersComplete
Package Marketing 2017
Is it good to produce content for vanity metricsIn a word noIt
may make you feel good and like you are achieving your objectives
(if this is one) and being seen but its a very hollow victory which
actually distracts you from the end goalThose 1000 followers that
you have gained/persuaded/enticed will never purchase from you it
would be better to take your time and attract the right audience
over a slower period of time100 followers who are genuine leads and
are regularly engaging with your high-quality content are better
that 1000 followers who were incentivised to like your page but
will never purchase When you start producing content for your
actual target audience you will start to see those likes (that you
possibly paid for) go down againComplete Package Marketing 2017
What are the true metrics to measure success?Engagement likes,
comments and shares of your high-quality contentReach Is your
content being shown to enough people?Customer journey, sales funnel
& website performanceConversion rate - track the actions that
have led to enquiries and customer acquisitionContent sharing are
you putting it in the right place?Likes from your target market
check demographic informationComplete Package Marketing 2017
Want free help?
Is you high-quality content not receiving enough engagement?Is
your company not being seen on social media?Are you not reaching
your target market or getting enough enquiries?
We will shortly be offering a completely free checklist and
action plan to sort these issues for you make sure you are on our
mailing list to receive this:http://eepurl.com/cy5EN1
Complete Package Marketing 2017
