VAINCRE L'AUTISME - Paul's struggle

Équipe 06.LIONEL QUELLERY - CLOVIS MANIGUET - WEISUN CHEN - RAPHAEL AUPÉE - MATTHIEU TOURDES

AutismVAINCRE L’AUTISME

02

Paul’s struggle.VAINCRE L’AUTISME

T H E T O P I C

Raise awareness for « Vaincre l’autisme »* Maximize fight for autism

* Engage volunteers

* Increase donations

03VAINCRE L’AUTISME

T H E O R G A N I Z AT I O N

Vaincre l’autisme* Created 15 years ago

* Directed by M’hammed Sajidi

* Proposed ABA process


T H E O R G A N I Z AT I O N

Values* Understand

* Treat

* Live

* Cure


M O O D B OA R D


S WO T

07

zz

Strength Weakness

Opportunity Threat

* Futuroschool

* Family association

* Weak communication

* Confusion between teaching’s differences

* Government plan

* Public health issue

* Multiple organizations

* State’s lack of interest

VAINCRE L’AUTISME

C O M P E T I T I O N A NA LYS I S

« Autiste France »

+ Early detection and diagnosis

+ Rights awareness

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_ No state support

VAINCRE L’AUTISME

C O M P E T I T I O N A NA LYS I S

« Autiste.fr »

+ Accompany autism

+ Supported by orange foundation

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_ No state support

VAINCRE L’AUTISME

10

The Big Idea.Promote existing teaching methods and explain the lack of resources to benefit.

VAINCRE L’AUTISME

M O O D TA P E



K E Y V I S UA L S

C R OW D F U N D I N G CA M PA I G N

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Planning* Who’s Paul

* Let people think

* Follow objectives

VAINCRE L’AUTISME

T W I T C H ’ S I N F L U E N C E R S

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Planning* One charity stream day

* Donations & Ads

* Young audience

* Involved community

VAINCRE L’AUTISME

G O O D E E D CA M PA I G N

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Planning* Free donation

* Involved community

* Sharing

VAINCRE L’AUTISME

S O C I A L M E D I A

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Planning* The tree

* Association branding

* Interactions

VAINCRE L’AUTISME

M I C R O D O NAT I O N S

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Planning* Partnerships

* Communicate about the association

* Wide audience

VAINCRE L’AUTISME

O M N I C H A N N E L R E C O M M A N DAT I O N


K P I ’ S

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Crowdfunding campaign

* Funds collected

* Number of participants

Twitch

* Number of unique visitors

* Number of likes

Goodeed

* Funds collected

* Views number

* Number of participants

Social media

* Number of shares

* Number of likes

* Number of comments

VAINCRE L’AUTISME

C O N S U M E R J O U R N E Y


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Thank You.VAINCRE L’AUTISME

Marketing

VAINCRE L'AUTISME - Paul's struggle