Using your DAM to bring your brand to life

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Using your DAM to bring your brand to life.

make.work.seem.lessThursday 5th November 2015

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Tessa CourtCEO David PorterUS Sales & AccountsNice to Meet You

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We Love Helping Brands Manage Their Brand

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Why Branding?

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Branding Gives Companies Their WhySimon Sinek startwithwhy.com

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Why the Business Exists?

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Why People Come to Work?

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How We Interact

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Branding is NOT just Design.

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Strategy, Culture and Design

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Its NOT just about the tip of the iceberg

Make Sure Everything is on Brand

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Thats Why You Must Bring Your Brand to Life

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The DNA of Brand Guidelines

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Marketers Know This

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People Dont Read!(300 page brand guideline pdfs!)

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Sounds Familiar?

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Put Your Brand Guidelines Online

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What The Data Says

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User FeedbackGo When I need to75%Learn More About The Brand18%Call it what it is dont get too fancy with names.

Im busy I need to get in and get out search needs to be great, or my experience isnt.

Lightboxes are a must I keep going back to the same materials.Mostly I want to view content online, but I need to be able to print sometimes.

Dont make it hard for me to login. Having everything (images and guidelines) makes me remember to check the guidelines for updates.Make downloading quick when you are talking about color, let me download the adobe swatch, when you are showing me the logo variations, let me download them there and then!

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Types of Online Brand Guidelines

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Case Study - NAB

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Case Study - NAB

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Case Study - Santos

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Santos Best Practice Gallery

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Case Study Destination Hotels

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Case Study Carlsberg Brand Ordering

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Case Study Web to Print

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Tips to bring your brand (guidelines) to life!

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1. Visually Explain Brand Values

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The ProblemValues Are Hard To Dramatize

This is NOT what we mean by surprising

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The Solution More or Less Guides

www.intelligencebank.com/digital-asset-management (Resources Section)

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2. Teach Tone of Voice to Everyone Who Writes Anything

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The ProblemMost Comms Are Written Off Brand

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The SolutionTeach People How to Write

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3. Create a Brand In-Box

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The ProblemNo Process = Off Brand

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The SolutionBrand In Box

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Questions?

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Resources Copy of the Webinar david.porter@intelligencebank.com

More or Less Template intelligencebank.com/digital-asset-management (resources section)

Get in Touch tessa.court@intelligencebank.com

@intellibankdam

Thanks!

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