Using The Web and Social to Transform Your Dealership

www.dealermarketing.net 214.224.0050

dealer-marketing-systems @DlrMktgSys

USING WEB AND SOCIAL TO TRANSFORM YOUR BUSINESS Darrell Amy Chief Innovation Officer Dealer Marketing



Buyers are 57% of the way through the buying process before contacting a vendor or sales rep. Harvard Business Review, June 2012 Survey of 1,400 Mid-Sized Business Decision Makers



95% of business buying decisions begin online.



Only a small percentage of your prospects/customers will ever visit your office. EVERY ONE of them will visit your web site and/or social pages at some point the sales process.



WHO VISITS YOUR WEBSITE? •  Prospective Clients •  Current Clients •  Potential Employees •  Current Employees •  Google



PROSPECTS •  Is your website useful to

someone that has questions early in the sales cycle?

•  Does your website reinforce or contradict what you want your reps to say?

•  Do you present a professional online image?



CURRENT CUSTOMERS •  Does your website

cross-sell your various solutions?

•  Do current customers see you as a solutions provider?



POTENTIAL EMPLOYEES •  Does your company look like

a good place to build a career?

•  Will candidates be proud to show off their new employer to their friends and family?



CURRENT EMPLOYEES •  Do your current employees

know about all of the solutions/services you can provide?

•  Is everyone on board with the new message?



GOOGLE •  Is your website easy for

Google to index? •  Do you provide

continually-updated content?



YOUR WEB PROPERTIES



GOOGLE+ •  Make sure your business is

set up correctly in Google+ –  Business Type –  Addresses –  Locations

•  Get good reviews •  Add content weekly

–  Links to your blog articles



FACEBOOK •  Present the personal side of

your business –  New employee posts –  Company events –  New clients –  Charitable work

•  Designate someone social at your dealership to do this several times a week



TWITTER •  The news feed of the world

–  Followed by geeks –  Indexed by Google

•  Add content multiple times a day –  Links to your blog/website –  Links to interesting tech

articles



LINKED IN •  Set up a company page •  Make sure all your reps have

complete LinkedIn profiles –  Summary of what they do –  References

•  Have them share once a day –  Your blog articles –  Interesting things they are doing

•  Connect with prospects/clients



GET STARTED 1.  Make sure your current website has content for

everything that you sell –  Document Management, Managed Print, Managed Services

2.  Get social pages set up 3.  Use Buffer or HootSuite to start posting content 4.  Get references on Google+ 5.  Develop a long term web strategy



MARKETING STRATEGY REVIEW Darrell Amy [email protected] +1 214-224-0050 • 

www.dealermarketing.net/special-report-managed-services