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Presentation showing how Buzzshift uses the POSTMO methodology for content marketing. This was presented by Mark Barrera of Buzzshift at Pubcon Austin on January 28, 2014.
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WWW.BUZZSHIFT.COM
PRESENTED BY:@MARK_BARRERA
OF@BUZZSHIFT
ATPUBCON AUSTIN
JANUARY 28, 2014
The POSTMO Methodology for Content Marketing
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WWW.BUZZSHIFT.COM
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WWW.BUZZSHIFT.COM
• DEVELOP PERSONAS
• WHAT ARE THEIR CONTENT NEEDS?
• BARRIERS TO OVERCOME?
WWW.BUZZSHIFT.COM
• DRIVE TRAFFIC TO ANOTHER CHANNEL• ENGAGE• BUILD COMMUNITY• GENERATE LEADS• INFORM• EDUCATE• BUILD THOUGHT LEADERSHIP
WWW.BUZZSHIFT.COM
• RESEARCH• KEYWORDS• SOCIAL CRAWLYTICS• TIMING• PROMOTION• CONTENT CALENDAR
WWW.BUZZSHIFT.COM
• CONTENT TYPE• POLISH THE CONTENT• TRACKING• DETAILS MATTER
• Meta Tags for Search and Social• Analytics
WWW.BUZZSHIFT.COM
TAKE IT PUBLIC7
CREATE Editor Review
PUBLISHPROMOTE
Outreach Advertising
WWW.BUZZSHIFT.COM
• SOCIAL ACTIONS• TRAFFIC• SEARCH ENGINE REFERRALS• REFERENCES (LINKS)• GOALS COMPLETED
WWW.BUZZSHIFT.COM
• WHAT IS DRIVING THE RESPONSE (OR LACK OF)• Topic• Headlines• Channel• Content Type• Calls to Action
• TEST YOUR THEORIES
