RETAIL RESEARCH

SAMIKSHA SHETTYMC 19

PGP MARCOMM

OBJECTIVE: Then v/s Now – The Evolution : Why and How?

METHODOLOGY:• Qualitative Research – In depth interviews

with shop owners/sales staff• Observation

FINDINGS

• Number of stores• Freshness is key• Constantly innovating• Cut throat competition from cupcakeries & home bakers• BREAD = CARBS!• Influx of world foods• Customer service more important than ever

RECCOMENDATIONS

• Convenient + Economical Home Delivery

• Smaller portions – people love experimenting

• Healthier versions of existing food

• Accompaniments, for eg, dips, sauces etc• Bakery + Café• DIY decorations• Baking classes with stations

THANK YOU