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Tim Greenhalgh's presentation as part of a panel at BCSC 2014. The panel explored the evolution of technology, what it means for the retail property sector and what’s around the corner in terms of new technology development. The panel was chaired by Sean Curtis, Land Securities and also included Saurabh Sethi, GSMA and Patrick Gallagher, CitySprint.
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UNSTOPPABLE…THE TECH REVOLUTION IS HERE
Tim Greenhalgh - Chairman & CCO FITCH
KNOWNUNKNOWNS
SCALEADVANTAGE
NOT THE
IT WAS
DEADFORMATROLL OUT
TO DRIVE LFL
NO LONGERKILLER
CATEGORY KILLER FORMATS
+
SIMPLE SPLINTEREDSEAMLESS
Linear and Location based
1991 - The Internet is born
Tim Berners Lee has enabled
computer users to see documents
and pictures made available by
others in Cyberspace
One scientist said…
“This could be huge…
…the idea of strangers sharing ideas instantly is mind boggling”
Created by Jeff Bezos
Created by Pierre Omidyar
Launched in 1995
…by 2015 the number of mobile connected
devices will exceed the world’s population
Smartphones will reach 66 percent of
mobile data traffic by 2018.
Tablets will exceed 15 percent of global
mobile data traffic by 2016.
Smart Devices & Mobile Commerce
Cisco Forecast
SIMPLE SPLINTEREDSEAMLESS
Fractured and Formidable
EVERYTHINGIN OUR POCKETS
SOLD IN THE WORLD IS
MEANSWHAT THIS
RETAILFOR
?
PHYSICALDIFFERENT
STORES WILL HAVE
ROLEBUT SEAMLESS & INTERCONNECTED
SIMPLE SPLINTEREDSEAMLESS
5
Connecting Seamless Brands to People
5
Connecting Seamless Brands to People
…align to Universal Mind States
Connecting Seamless Brands to People
…align to Universal Mind States
Dreaming No specific purchase intent
Exploring Purchase intent in the category
Locating Specific product or service
Experiencing Post-purchase using product or service
MINDSTATES DREAMING BE INSPIRED LEARNING HAVING FUN
I WANT TO GET FITTER
MINDSTATES EXPLORING BROWSE EASILY MORE INFORMATION NARROW CHOICES
I WANT A PAIR OF TRAINERS FOR RUNNING
MINDSTATES LOCATING EASY TO FIND USEFUL REMINDERS REASSURANCE
I WANT A PAIR OF NIKE FLYKNIT BLUE SIZE 8
MINDSTATES EXPERIENCING CARE AND ADVICE ACTIVE COMMUNITY GETTING MOST OUT OF PURCHASE
I WANT TO GET THE MOST OUT OF MY RUNNING
WHAT I CAN BUY FROM YOUFROM
TO
WHAT I CAN ACHIEVEWITH YOU
USERSCUSTOMERS
THINK
AS WELL AS
5
Connecting Seamless Brands to People
…create Unique Experience Signature
OMNICHANNELS
EXPECTATIONS
Connecting Seamless Brands to People
…create Unique Experience Signature
P
H
D
ImmediateImmersiveTactile
EmpatheticApproachableKind
InfiniteInteractiveStorytelling
Connecting Seamless Brands to People
…create Unique Experience Signature
P
H
D
ImmediateImmersiveTactile
EmpatheticApproachableKind
InfiniteInteractiveStorytelling
Connecting Seamless Brands to People
…create Unique Experience Signature
IF YOU NEVER HAD A HUMAN INTERACTION AT RETAIL
WHAT WOULD BE MISSING?
P
H
D
ImmediateImmersiveTactile
EmpatheticApproachableKind
InfiniteInteractiveStorytelling
Connecting Seamless Brands to People
…create Unique Experience Signature
WE CREATE HUMAN RITUALSEMPOWEREDPHYSICALLY&DIGITALLY
FROM DO IT YOURSELFDO IT FOR MEDO IT WITH ME
Experience Signatures™ | Vivid Homes Save and share ideas to online moodboard and forum
Experience Signatures™ | Vivid Homes VIVID Coaches
Experience Signatures™ | Vivid Homes Get started
Experience Signatures™ | Vivid Homes Get started
Experience Signatures™ | Vivid Homes Collect ideas with an interactive card
Experience Signatures™ | Vivid Homes See your ideas with a cost estimate
Experience Signatures™ | Vivid Homes Build your home layer by layer
Experience Signatures™ | Vivid Homes Try it on for size with a VIVID Coach
When the plan is complete customers are given VIVID gold tickets to invite friends and family to ‘Premiere their home’ at an exclusive VIP screening. Here the customers get to experience their future home in an immersive projection ‘cube’ before it’s built.
Experience Signatures™ | Vivid Homes Invite friends and family to Premiere your home
Experience Signatures™ | Vivid Homes Premiere your home in 4D before its built
Experience new homes in 4D before they are built Seeing is believing "– maximise sales conversion for the complete scheme
Experience Signatures™ | Vivid Homes Track builders progress with the Pocket Coach APP
Seamless Retail™ | Experience Signatures How to use your new home with Home passport
Seamless Retail™ | Experience Signatures Save and manage with the VIVID project
Experience Signatures™ | Vivid Homes
DREAMING EXPLORING LOCATING EXPERIENCING
P
H
D
KNOWNUNKNOWNS
INVISIBLEFREE
COMPUTER POWER
AND
Moore’s Law
1950‘s - IBM 16mb 2014 - Intel Edison Computer
SMARTERSTORES
FEWER BUT
CONNECTED
BEYONDFORMATSGO
OMNI CHANNELPURE PLAY
WILL TRUMP
OMNI CHANNELPOOR PROPOSITION
CAN’T
OUT OF
UNSTOPPABLETHE TECH REVOLUTIONIS HERE
HUMAN RITUALSEMPOWEREDPHYSICALLY&DIGITALLY
