LINKEDIN SEMINAR

JASON SINCLAIR FOWLER MARKETING MANAGER VISIONLINK

WHY IS LINKEDIN IMPORTANT FOR SEO?

1. TECHNICAL HEALTH OF WEBSITE 2. WEBSITE FUNCTIONALITY 3. ON-PAGE SEARCH ENGINE OPTIMIZATION 4. OFF-PAGE SEARCH ENGINE OPTIMIZATION 5. SOCIAL MEDIA MARKETING

WHY LINKEDIN IS IMPORTANT.

• THE WORLD’S LARGEST PROFESSIONAL NETWORK

• 184M UNIQUE VISITORS IN Q4 2013 ALONE • 1 OF EVERY 3 PROFESSIONALS ON THE PLANET • CONTENT GARNERS MORE THAN 6X MORE

ENGAGEMENT THAN JOB PROPERTIES

SOURCE: LINKEDIN

LINKEDIN BY THE NUMBERS.

SOURCE: LINKEDIN

LINKEDIN BY THE NUMBERS.

SOURCE: LINKEDIN

LINKEDIN BY THE NUMBERS.

SOURCE: LINKEDIN

HOW ARE YOU “LINKEDIN”?FOLLOW THE FIT IN & STAND OUT PRINCIPILE

THE FIVE PILLARS 1. 1ST FOLD 2. A CONVERSATION NOT A SUMMARY 3. EXPERIENCE / EDUCATION 4. WEB SITES / RICH MEDIA 5. RECOMMENDATIONS / SKILLS / ENDORSEMENTS

1. CHANGE THE COMPANY DISPLAY NAME

2. A CONVERSATION NOT A SUMMARY

WHO ARE YOU? WHAT ARE YOU LIKE? HOW DO YOU HELP OTHERS? HOW CAN THEY HELP YOU?

a. A CONVERSATION FROM YOU TO THE VIEWER b. NEVER IN THE 3RD PERSON c. END WITH A CALL TO ACTION

3. EXPERIENCE / EDUCATIONFOR EACH POSITION, ANSWER THE FOLLOWING: a) WHAT DOES THE COMPANY DO?

VISIONLINK PROVIDES SOFTWARE & STRATEGY TO ORGANIZATIONS IN NEED OF RESOURCES, SUPPORT, AND TECHNOLOGY TO EFFECTIVELY STRENGTHEN THEIR MISSIONS & REACH ON LOCAL, NATIONAL & INTERNATIONAL SCALES.

3. EXPERIENCE / EDUCATIONFOR EACH POSITION, ANSWER THE FOLLOWING: a) WHAT DOES THE COMPANY DO? b) WHO DO THEY DO IT FOR? (CUSTOMERS) c) WHERE DO THEY DO IT? (TERRITORY) d) WHAT WAS YOUR ROLE AND WHAT MADE YOU

SPECIAL?

3. EXPERIENCE / EDUCATIONFOR EDUCATION, LIST MORE THAN YOUR COLLEGE EXPERIENCE a) BUSINESS TRAINING (I.E. MANAGEMENT) b) TECHNICAL TRAINING (I.E. CISCO) c) PROFESSIONAL TRAINING (I.E. DALE CARNEGIE)

INTERESTS — SHOW YOUR HUMAN SIDE

4.WEB SITES & RICH MEDIA a) LIST 3 SITES / SPECIFIC URLS b) ATTRACTIVE LABELS

c) UPLOAD TO YOUR SUMMARY/EXPERIENCE/EDUCATION “RICH MEDIA” = PDF, DOC, PP, PICTURE, LINK TO A VIDEO

5.RECOMMENDATIONS & SKILLS a) STRIVE FOR AT LEAST 10

RECOMMENDATIONS b) RECOMMENDATIONS CAN/

SHOULD COME FROM CUSTOMERS (W/ PRODUCT DESCRIPTION)

c) MANAGE HOW ENDORSEMENTS WORK FOR YOU

EMPLOYEE LINKEDIN ENGAGEMENT PROGRAM

1. CONSISTENT BRANDING 2. INCREASED BRAND

VISIBILITY 3. CONSISTENT MESSAGING 4. SHARE COMPANY

UPDATES

5. BIGGER REACH 6. THOUGHT LEADERSHIP 7. TALENT ACQUISITION 8. MORE REFERRAL

TRAFFIC

THANK YOU!

QUESTIONS?WHAT DO YOU DO ON LINKEDIN?

I WANT TO KNOW! PLEASE EMAIL:

FOWLER@VISIONLINK.ORG