JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITYSCHOOL OF MANAGEMENT STUDIES

KAKINADA

Business Ethics & Corporate Governance(Unethical Advertising)

Presented by:

L.Srikanth 13021E0034

Introduction

“Unethical advertising means misusing the advertising channels for the sole purpose of getting profits by the companies ignoring ethical values.”

Women stereotyping

Exaggeration

White ho to TIDE ho… One Drop Challenge

Unverified Claims

Unhealthy Brand Comparisons

Using women as commodity in advertising

Unfair treatment of cultural beliefs