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Patrick Sim & Jermyn Toh Experian Marketing Services Southeast Asia
Webinar Understanding Your Consumers Building Better Campaigns
©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited.
Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be
reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.
Why did we conduct
this research?
Part 1
Part 2
Part 3
How do you like to
receive information from
your favourite brands or
companies?
Highlights from
Digital Consumer View (Asia) 2015 for today’s webinar
What is the significance to
marketers?
Build everything around being relevant to your customers
DATA What we know about them
Profile Data
Preference
Address
Wh
at
Th
ey
Te
ll U
s
LISTENING
481% higher transaction rates
than promotional emails
342% higher revenue per email
than promotional emails
179% higher unique click rates
than promotional emails
The Birthday Opportunity
Build everything around being relevant to your customers
DATA What we know about them
Profile Data
Preference
Address
Wh
at
Th
ey
Te
ll U
s
Content Clicked
Content Shared
Purchases
Wh
at
Th
ey
S
ho
w U
s
LISTENING
Show that you are listening
Make the receiver feel that you
understand them personally
How to build better campaigns?
Make it truly relevant or we risk training our customers
to stop paying attention
HOW DO WE HELP BUILD BETTER CAMPAIGNS?
©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited.
Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be
reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.
©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited.
Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be
reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.
DISPOSABLE
EMAILS
SPAM TRAP
UNDELIVERABLE
ILLEGITIMATE
Customers
expect a
relationship
WHO ARE THEY?
Raw Data
Cleaned Data
Enhanced Data
ANY QUESTIONS?
Get in touch with us! [email protected]
Would you like to know key points in your customer contact that
represented a greater conversion opportunity?
Would you like to find out how to track what your customers are telling you
through their behaviour and use that in your communications with them?
Would you like to find out if you can personalise existing campaigns with
the customer data you already have?
