Corporate Overview

Ultrapure Technology & Appliances India Limited

Index • Company profile

• Ultra fresh : Brand Identity

• Brand definition

• Brand history

• The Ultrafresh advantage

• Ultra fresh product Portfolio

– Kitchens

– Appliances

– Accessories

Company introduction :

Ultrapure technology & appliances India has established itself as a leading player in every sense of the word since its inception two decades ago . The brand Ultrafresh today embodies the very best in technology quality & innovation in the world of Kitchens . Ultrafresh group of companies owns several prestigious brands in the appliances industry , leading the foray with its flagship brand ultrafresh .

Incepted in the year 1992 Ultrafresh provides a end to end solutions from manufacturing to retailing custom suited solutions in the field of modular kitchens.

With a in-house manufacturing capacity at Nallagarh , Himachal Pradesh in 1994 ultra fresh has only strengthen its position as the leading kitchen manufacturing Indian company since then . Today its known as the only company with national presence with product range hosting from kitchens , to appliances to accessories all under one roof .

Vision : in pursuit of purity ….

“ In pursuit of Purity : Ultrafresh atits heart believe in translatingpurity in all its core businessfunctions .Purity in manufacturing byproducing only the mostecofriendly kitchen and kitchenrelated products possible withhighest quality standards only .

Purity in business , by selling atfair prices through transparentpolicies ,the very best in itsfield “

Core Brand Values :

We continuously strive to be a

better partner with our

communities by giving back what

we take away by making

sustainable choices . Ultrafresh

Kitchen are high on ergonomics

and functionality .

We strive hard to

Manufacture &

bring to you the

best effective

priced product

while working with

technologically

advanced inputs

& processes

We combine

durability with

functionality &style

in a unique blend

that’ll bring smiles

to your life that last

…..

The journey so Far …….

1992:UTAIl incepted with its flagship brand ultra fresh , soon to become indias fastest growing company in the kitchen appliances space . Core focus still remaining kitchen appliances

1994 : successful launch of India’s first ever environment processor : TULSI . With features like pest repellent and ionizer t took the market by storm . Also set up factory nalagrah to meet the increasing demand

1996: Goes national with its ever increasing demand for chimneys , establishes offices in east and south successfully retailing

kitchen appliances .

2000 : establish itself as one of the leading brands manufacturing and retailing modular kitchen space in mild steel .Ultrafresh becomes the one stop shop for all modular

kitchen requirements . 2010-11 : Launch of modular kitchen accessories& wooden kitchens to complete the extentensive product range .

Brand Identity

The Green leaves in the logo represents our commitment to environment . All ultra fresh products and make in most environment friendly way possible

The sharp edges represent our commitment to stay sharp in technological advancement & style

The two upwards arched leaves represent the growth motivation , while staying environment friendly

The Bold letters clearly represent the clarity in statement and strong grit to stay committed to our values

Product Portfolio :

Range of offerings :

Ultrafresh positions itself as the one stop solution for all modular kitchen solutions :

• Modular Kitchens

• Kitchen Appliances

• Modular Kitchen Accessories

Unique offering with Ultrafresh Kitchens :

• Ultrafresh Kitchens are made of Mild steel , to you it translates to :

– Rust free : as our products are rust free which translates to longer lasting kitchens for you .

– Termite Proof : unlike wooden kitchens , mild steel kitchens are termite proof and hence more hygienic and lasts much longer compared to a wooden kitchen.

– Easy to install : unlike wooden & carpented kitchen which are made to order , ultrafresh modular kitchens can be bought of the shelf or customized depending upon the time and requirement .

– Environment Friendly : while buying a very stylized your kitchen you can be rest assured unlike wooden kitchens you’re not bringing down trees and ulrafresh kitchen you’re definitely doing your two bits for the environment ,

– Easy maintainenance : Because of being rust free and termite proof , and longer product life cycle u;ltrafresh kitchens are so much more easier to maintain . If you’re bored with your current kitchen design all you need to do is recycle the same components with new shutters and you’ve a all new kitchen look . So now there is no reason not to stay in vogue for your kitchen ….. !

And with al this the icing on the cake remains that ultrafresh kitchens are very economical because opf the brands in-house capacity of manufacturing to retailing and strong relationship and credibility with its vendors . So ulrafresh essentially brings to you all above benefits at a very affordable price .

Why Ultrafresh Kitchens ?

• Would you ever eat chapatti with a chopstick ? Then why a German or European kitchen for an Indian household . We pride ourselves in making the most ideally suited kitchens for Indian Cooking requirement .

• Unlike the west an average Indian women spends about 3-4 hours in the kitchen everyday . And there is a lot of hot cooking frying and simmering in the Indian kitchen with a whole variety of spices and ingredients this calls for more storage space and more cooking space while allowing easy access . Ultrafresh kitchens are not only made in India but made for Indians .

Kitchen Designs

Classics

Classic walnut Kitchen

Wooden Oak classic : Island kitchen

Modred classic

Colour splash range

Whitelime : straight

Bold blue : L shape

Red rhyme

Bare whites

Ivory overload

Luxe white

Ultraeco

Ultrafresh :Appliances

Ultrafresh Kitchen appliances imbibe the best technologies and are designed to suit Indian kitchens . Ultrafresh Kitchen Appliances are manufactured under the highest quality standards . Available in wide choices of finishes and a host of manual and automated features our chimneys are a value add to any kitchen and our delightful new range of cook tops and hobs are a unique blend of functionality and aesthetics .

Sold from over 100 locations nationally ultrafresh kitchen appliances are technically advanced and come with a warranty of 1year .

Our Appliance range :

• Chimneys

• Hobs

• Cook tops

Unique offerings in kitchen space

1. Tulsi : Kitchen Environment processor 1. With Air sense Ionizer , generating fresh air . 2. Baffle filter 3. Pest repellent

2. Colored chimney range : Ultrafresh with turbo has introduced in India for the first time ever the colored chimney range in vibrant color to suit India décor and taste .

3. Remote controlled chimney : with advanced technology Dyna is Indias’ first chimney with remote control feature .

Ultrafresh kitchen Accessories range :

Ultrafresh Kitchen Accessories are made keeping in mind the Indian kitchen requirement . Narrow , large , Low or High there is always a ultra fresh solution for every cabinet and always with one aim : optimize space management to improve the living experience . Ultrafresh kitchen accessories quiet like every kitchen requirement comes with a quality assurance . All ultrafresh accessories are warranted for product life time .

Ultrafresh range of kitchen accessories

• In ultrafresh our offerings are broadly categorized as under : – Storage shelves

– Pulling out shelves

– Easy corner storage

– Hanging storage shelves

– Under /over storage shelves

– High and deep storage shelves

Network Strength :

• Ultrafresh in sold from over 100 locations in India : – Exclusive galleries : 24

– Ultrafresh preferred dealers : 65

– Ultrafresh Direct Sales Franchise : 110

– Sold in over 50 cities spanning 14 states

– Over 6000 kitchens sold

– 50 service points Pan India company owned and managed

Some of our esteemed corporateclients :

360 degree marketing campaign

Here is a snap shot for ultrafresh 360 degrees marketing campaign :

POP

In-shop branding

Magazine Advertisement

Advertisment

• Times of India

Anand Bazaar Patrika : Durga puja campaign

BTL schemes & promotions

Outdoors

Thankyou

Ultrapure Technology & Applainces India Limited

Office no 18 , wing F , Block A ,

LSC Naraina Vihar

New Delhi -110028

Contact : 011-47617777

Toll free : 18001029600

Web : www.ultrafreshindia.net