100and40.comTWITTERFAIL

ULTIMATE GUIDE

GreatestHITS

@emilyaturner

PART 1

FEB 2010

ERROREMPLOYEE

POLICY FAIL

An apology

doesn't repair

reputation

SHOW ACTIONS!Empl

oyee

SACKED

THE

F

BOMB!

MAR 2011

The

RISKSOF OUTSOURCING

ARE

LOSS OF CONTROL& QUALITY

SEND OUT AN OFFICIAL RESPONSE

ON THE COMPANY BLOG

ADMITONE23 17

unwiseDISASTER PIGGYBACKS

FEB 2011

Knownfor

near-knuckletweets

OCT 2012

APRIL 2013

Of course nothing says 'recipes' more than bombs :( 

#epicfail

Check thehashtag

before you tweet.

Never use a disaster to

sell.

Death and injuries are not content marketing

opportunities

Edgy campaigns

NOV 2011

Racism

TOPICS TO AVOID

Sexism

Homophobia

Misogyny

+ MANY

MORE!

JUN 2012

PAGE MISHAPS

can lead to ageography

WRONGdiplomatic incident

NEW!THE

CLASHJAN 2013

CRISIS? CHECK TWEETSCHEDULER

AUTOMATED SOCIAL MEDIA HELL

WARNING

Check &check again!

The Twitter Q&A

In aRECESSION?How can this go wrong?

NOV2013

#ASKJPMTWEETS

2/3

NEGATIVE

Admitting you had a

bad idea is a good idea

INAPPROPRIATE ASKS

NOV 2013

CSR ISN'T ABOUT

RETWEETS

GIVEFREELY

DEC 2013

Professional conduct fail

MOST RT'd#Twitterfail

RISKY TWEETS

+ high profileROLES

LEAD TO

JOB

bye bye

Introducing'Patronising

Content'

MARCH 2014

When your

content becomes

a viral joke...

Straps, tags & graphics

to ridicule

can expose you

MEME WARNING!

The picture share

#myNYPDAny photo?How could

this go wrong?

April 2014

Police brutality pix

10,000 an hour shared

If you askfor experiences,

you'll get negatives. Don't ignore them. LISTEN &

improve service

JULY 2014

Twitter Q&A

for star

facing

backlash

for misogyny?

BRILLIANT!

Thicke's wife filed for divorce a few

months later.

Selective answering

NEW!

Q&A = dealing with

criticism in real-timeIf you don't want to listen, don't do it.