Types of Channel & Channel Partners used - Kajaria Ceramics

Presented by-

Dipanway Bhabuk

INTRODUCTION

• Kajaria Ceramics Ltd was incorporated in the year 1985.

• GDP Contribution is 21.50%.

• Its current Market Capitalization is Rs. 6416.72 Cr.

• Total Income of Rs. 569.54 Cr.

• Net Profit of Rs. 45.29 Cr.

TYPES OF CHANNEL

Manufa-cturer

Consumer

Manufa-cturer Retailer Consumer

RetailerWhole-seller

Manufa-cturer

Manufa-cturer

Agent/Broker

Retailer

Consumer

Whole-seller

Consumer

Zero Level Channels

One Level Channel

Two Level Channel

Three Level Channel

INDIRECT CHANNELS

DIRECT CHANNELS

CHANNEL PARTNERThe Channel partner of Kajaria Ceramics is Motilal Oswal. Some Benefits of being a Channel Partner with Motilal Oswal are :-

1. Control over 100% assets of the client through our large product universe.

2. Ability to service different client levels through multiple products.

3. Business monitoring software for our business partners.

4. Get the dedicated Area Manager for your business development.

5. Regular Sales contests.

6. Marketing support through various campaigns.

7. Access to research reports.

8. Knowledge enhancement through regular training program conducted by the Product and Advisory team.

9. Attractive commissions across all products.

10. Strong back end operations which facilitates smooth payout of commissions across all products.