PROMOTED TWEETS HOW IT WORKS

Twitter Channels

Founded in 2006

271 million users

Public forum

Users can use keywords and hashtags to search for related content

TV ad targeting

Promoted Tweets

Deliver tweets to targeted audience

Cost per engagement (CPE)

Can be sent to non followers demographically and by other means

One promoted tweet in users timeline

HOW DOES TV AD TARGETING WORK WITH PROMOTED TWEETS?

A NEW WAY TO TRACK PROMOTED TWEETS

Athlete Trax and TwitterUse promoted tweets

Use hashtag method to obtain new followers

Use analytics to access social media performance

Who uses promoted tweets?

Any business or advertiser can use promoted tweets

Setting budget is most important

Any business should consider using promoted tweets

Cost structureSet daily budget

Place bid

Track progress

Twitter promoted tweets=cost per engagement (CPE)

$0.20 $5.00 p/e👉

Creative considerations...Analytics will help filter content

Follow users with common interest, i.e. Sports, clubs, etc.

Maintain social consistency

Saturate target market with relevant information