Twitter For Business: Best Practices & Live Tweeting Tips [eBook]

@Gruen_AgencyGruenAgency.com

Twitter For Business

11 Best Practices +

9 Live Tweeting Tips


Welcome to Gruen Agency!

Understanding how to get the most out of Social Media platforms like Twitter is no easy undertaking. We hope that this collection of best practices and tips puts you down the path to engaging with your online communities in a more meaningful way.

Throughout this eBook you will see a twitter icon. Anywhere that you see that icon you can tweet the content on that page by simply clicking the button.

We look forward to providing you with useful, actionable content that helps you reach your Digital Marketing goals.

Best,Gruen Agency

http://www.gruenagency.com/

http://www.twitter.com/gruen_agency


View 1,000,000 new Tweets

Twitter in Numbers

11 Twitter Best Practices

Live Tweeting Tips

What’s happening?




53 million: Number of

users Twitter added in 12 mo.

timeframe

211 Million monthly mobile

users

81% of ad revenue came from mobile

ads

Twitter in Numbers

Jeffbullas.com




11 Twitter Best Practices




Twitter Best Practices (in under 140 characters)

Tweets should be around 100 characters. This makes it easier for people to share

and include their own comments.

Keep it Short

http://ctt.ec/cS6d9





Follow the 80/20 rule. Spend 80% of

your time on conversation and

20% on promotion.

Be Genuine

http://ctt.ec/f_mD4





Twitter real estate is valuable. Use it

wisely by shortening your URLs. They take up precious

characters.

Use URL Shorteners

http://ctt.ec/hxcdj





Please don’t jump on the bandwagon if the topic is not relevant to your

business. #kittens #puppies

#Hashtags Part 1

http://ctt.ec/bZ2nb





How to properly use a #: 1) Join trending topics 2) Get found in searches 3) Add

context

#Hashtags Part 2

http://ctt.ec/1uDeh





Tweets with 1-2 #’s receive approximately 20% higher engagement.

However, use them sparingly. Don’t irritate your followers.

#Hashtags Part 3

http://ctt.ec/U7WKC





Twitter now includes previews of images (similar to FB). Take

advantage and catch the eye of your audience!

Twitter Can Be Visual

http://ctt.ec/xJ6U1





A simple topic search in Twitter can

open the door to many conversations that are already in

motion.

Join Existing Conversations

http://ctt.ec/m1KsA





In the blink of an eye the conversation can shift or someone may steal your

clever line. Be mindful, but don’t hesitate too long.

Twitter is Moving With or Without You

http://ctt.ec/U61J8





Take some time to review users profiles before following: 1) Are they relevant to

you? 2) How often do they tweet? 3) Following/followers.

Choose Wisely

http://ctt.ec/3xzB4





The amount of info on Twitter can be overwhelming.

Twitter lists are a great way to clear

the clutter based on your objective.

Get Organized

http://ctt.ec/1vbT9




Tips to Have You Live Tweeting Like

A Pro




1. Make sure you have the correct #hashtag.

2. Know all of the speaker handles.

3. Send out some tweets prior to the event.

Preparing Prior to the Event




1. Don’t tweet just anything. Try to capture the most useful nuggets and share those.

2. Watch the hashtag so you can respond to or retweet messages from other attendees.

What to Do the Day of



1. Attribute quotes to the speaker’s twitter handle.

2. TAKE PICTURES! This could be of the speakers, attendees, buffet tablet, etc.

What to Do the Day of




1. Upload additional pictures, retweet great content and respond to questions.

2. Connect with the people you shared this experience with (both online and offline).

What to Do After the Event




Connect with us!

Our Story Our CapabilitiesGruen Agency had very humble beginnings in Bruce Gruen’s basement over 20 years ago. At that time, local search was offline, in the form of Yellow Pages and Print Advertising. As Search Marketing began to evolve in the early 2000’s, Gruen Agency quickly began adding services in anticipation of our clients growing needs. Over the years we’ve continued to add marketing solutions to help our clients increase visibility both online and offline.

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Need Help Getting Found?

Contact Us

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https://www.linkedin.com/company/gruen-marketing-services-inc.


http://gruenagency.com/contact-us/




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