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What do you know about your online audience? Twitter can tell you a lot!
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TWITTER DATA
What you can know about your Twitter following
A single Tweet contains a lot of data points
Source: Slaw
Twitter analyticsMy Twitter stats per tweet*• 218 aantal impressions • 3,9 engagements • 0,19 retweets • 0,20 replies • 0,246 favorites• 1,4 url clicks
*=2014 and only non-replies
Source: analytics.twitter
Entity type, gender & Language
Source: SocialBro
Followers demographics & Topics
Source:Peerreach
# of followers / following
Source: SocialBro
How active your followers are
Source: SocialBro
When your following is active
Source:FollowerWonk
Compared to your own usage
Source:FollowerWonk
Which topics your following tweets about
Source:Peerreach
How influential your network is
Source:FollowerWonk
How influential the different accounts are
Source:FollowerWonk
How likely an account will ReTweet
Source:FollowerWonk
Who talks to who:Your network + second degree network interactions
Source:Coosto
What you can do with this:
• Content marketing – When to post– Which topics to post about
• Influencer marketing– Who to contact– Who to influence to connect to a second degree account
Links & ToolsOnline Tools• Analytics.twitter.com• Coosto.com*• socialbro.com• Followerwonk.com*• Peerreach
Links• http://www.slaw.ca/wp-content/uploads/2011/1
1/map-of-a-tweet-copy.pdf
* = Paid
