a

TWILIO FOR LISTING SERVICES AND LEAD GENERATION

ELISA BELLAGAMBA |

70%

SEARCHES

CALL-THROUGH %

100%

20% RESPONSE %

According to Google

100%

70%

20%

SEARCHES

CALL-THROUGH %

RESPONSE %

TRACK

According to Google

100%

70%

20%

SEARCHES

CALL-THROUGH %

RESPONSE %CONVERT 70%

100%

70%

20%

SEARCHES

CALL-THROUGH %

RESPONSE %OPTIMIZE 70%

100%

100%

TRACK

YELP

ELISA BELLAGAMBA |

YELP

ELISA BELLAGAMBA |

STEP 1 - TWILIO PHONE NUMBERS + VOICE CALLS

ELISA BELLAGAMBA |

STEP 1 - TWILIO PHONE NUMBERS + VOICE

ELISA BELLAGAMBA |

CONVERT TRACK

PROFESSIONALS DATABASE

Name listed num. private num. calls

Matthew 646-542-1056 415-111-1111 …

Bob 415-100-1002 415-222-222 …

Chris 415-100-1003 415-333-333 …

415-623-1098 415-111-1111

415-111-1111

646-542-1056

CONVERT

CALLS

likelier to close deal

100x5 minutes

STEP 2 - TEXT ALERTS ON MISSED CALLS

ELISA BELLAGAMBA |

415-623-1098 415-474-1750

415-111-1111

415-111-1111

STEP 2 - TEXT ALERTS ON MISSED CALLS

ELISA BELLAGAMBA |

415-623-1098 415-111-1111

Name listed num. calls

xxx 415-797-1055 …

Elisa 415-623-1098 …

xxx 408-559-4372 …

CUSTOMERS DATABASE PROFESSIONALS DATABASE

Name listed num. private num. calls alerts

Coldwell 415-474-1750 415-111-1111 … …

Bob 415-100-1002 415-222-222 … …

Chris 415-100-1003 415-333-333 … …

CONVERT TRACK

415-111-1111

415-474-1750

STEP 3 - 2-WAYS MESSAGING

ELISA BELLAGAMBA |

415-623-1098 415-111-1111

CONVERT TRACK

415-111-1111

415-474-1750

STEP 3 - 2-WAYS MESSAGING

ELISA BELLAGAMBA |

415-623-1098 415-111-1111

PROFESSIONALS DATABASE

Name listed num. private num. calls texts alerts

Coldwell 415-474-1750 415-111-1111 … … …

Bob 415-100-1002 415-222-222 … … …

Chris 415-100-1003 415-333-333 … … …

Name listed num. calls texts

xxx 415-797-1055 … …

Elisa 415-623-1098 … …

xxx 408-559-4372 … …

CUSTOMERS DATABASE

CONVERT TRACK

415-111-1111

415-474-1750

WEBFORMS

4 hours

According to The California Association of Realtors

STEP 4 - CLICK TO CALL

ELISA BELLAGAMBA |

STEP 4 - CLICK TO CALL

ELISA BELLAGAMBA |

Name listed num. calls

xxx 415-797-1055 …

Elisa 415-623-1098 …

xxx 408-559-4372 …

CUSTOMERS DATABASE PROFESSIONALS DATABASE

Name listed num. private num. calls

Coldwell 415-474-1750 415-111-1111 …

Bob 415-100-1002 415-222-222 …

Chris 415-100-1003 415-333-333 …

CONVERT TRACK

415-623-1098

415-111-1111

415-111-1111

415-623-1098

415-474-1750

OWL LIST DEMO

CONVERT AND TRACK

ELISA BELLAGAMBA |

FREE

VOICE CONTACTS MESSAGING IN-APP VIDEO

CONVERT TRACK

CONVERT AND TRACK

ELISA BELLAGAMBA |

CONVERT TRACK

VOICE CONTACTS MESSAGING IN-APP VIDEO

FREE

BRONZE

CONVERT AND TRACK

ELISA BELLAGAMBA |

CONVERT TRACK

VOICE CONTACTS MESSAGING IN-APP VIDEO

FREE

BRONZE

SILVER

CONVERT AND TRACK

ELISA BELLAGAMBA |

CONVERT TRACK

VOICE CONTACTSMESSAGING IN-APP VIDEO

FREE

BRONZE

SILVER

GOLD

OPTIMIZE

OPTIMIZE - MAXIMIZE DEMAND

ELISA BELLAGAMBA |

• Optimize Website content

• Train professionals

• Optimize investments on ads

DIFFICULT

TO READ

LINES TO BE SM

OOTHED OUT

Activity Request

Jan Feb Mar April May June July Aug Sept Oct Nov Dec

POOL

KITCHEN INSTALL

BATHROOM INSTALL

OPTIMIZE - MAXIMIZE SUPPLY

ELISA BELLAGAMBA |

• Encourage supply on peak hours

• Localize phone numbers from close cities

• Emergency helplines

BAR CHART W

ITH SUPPLY

AND DEM

AND

PER SLOT O

F THE DAY (O

NLY

ONE TYPE OF SUPPLY

AND

ONE TYPE OF D

EMAND)

7a 8a 9a 10a 11a 12p 1p 2p 3p 4p 5p 6p 7p 8p

SUPPLY

DEMAND

Supply & Demand per time slot

Supply & Demand per location

PLUMBERVOIC CONTAC MESSAGI IN- VIDE

FRE

BRON

SILVE

GO

INTERIOR

VOIC CONTAC MESSAGI IN- VIDE

FRE

BRON

SILVE

GO

LANDSCAPI

VOIC CONTAC MESSAGI IN- VIDE

FRE

BRON

SILVE

GO

OPTIMIZE - EXTRACT MORE VALUE

ELISA BELLAGAMBA |

Lead Value per Request

I

Plumbing Int. Designer Landscaping

$

$$

$$$

Avg Conversion % per Lead

I

Plumbing Int. Designer Landscaping

10%

50%

TRACK, CONVERT, OPTIMIZE

ELISA BELLAGAMBA |

$

CONVERT

ATTRACT

TRACK, CONVERT, OPTIMIZE

ELISA BELLAGAMBA |

$

CONVERT

ATTRACT

TRACK, CONVERT, OPTIMIZE

ELISA BELLAGAMBA |

$

CONVERT

ATTRACT

TRACK, CONVERT, OPTIMIZE

ELISA BELLAGAMBA |

$

CONVERT

ATTRACT

TRACK, CONVERT, OPTIMIZE

ELISA BELLAGAMBA |

$

CONVERT

ATTRACT

TRACKING OFFLINE CONVERSION IS POSSIBLE

COMMUNICATIONS CREATES VALUE

YOU CAN MONETIZE THE VALUE CREATED

ELISA BELLAGAMBA |

ELISA BELLAGAMBA

@ELIBELBG

JON DAVIS

@JONERIKDAVIS