Upload
parags06
View
1.061
Download
3
Tags:
Embed Size (px)
DESCRIPTION
new style towards life
Citation preview
High value for money
Environment Friendly
High Quality
Prosperity of Employees, dealers and suppliers
Continuous Innovation
Customer Interaction
Product which can provideProduct which can provide
CONCEPT APPLICATIONCONCEPT APPLICATION
Option 1- Convenience of owning a Scooty shown through ‘A day in life of a girl’
Option 2- ‘S’ factors showcased through ramp display and wallpaper
TVS Scooty Pep Suspension
Availability in various colors
TVS Scooty Pep Plus Mileage TVS Scooty Pep Specifications
Girls conscious about their looks on the Girls conscious about their looks on the bikebike
Expect FreebiesExpect Freebies Family ValuesFamily Values Traditional TouchTraditional Touch
Service provided at TVSService provided at TVS
TVS Scooty Pep+ is the best looking scooty in the class
TVS Scooty Pep+ is the best looking scooty in the class
Sleek body and light weighted scooty is most sought after scooty by femalesSleek body and light weighted scooty is most sought after scooty by females
Wide range of ColoursWide range of ColoursWide range of ColoursWide range of Colours Mobile charger socket is added Mobile charger socket is added feature in the scootyfeature in the scooty
Mobile charger socket is added Mobile charger socket is added feature in the scootyfeature in the scooty
CityModel Prices
Ex-Showroom On-Road
Scooty Pep Plus Price in Delhi Rs. 36,900 Rs. 39,000*
Scooty Pep Plus Price in Hyderabad Rs. 36,700 Rs. 42,000*
Scooty Pep Plus Price in Ahmedabad Rs. 36,800 Rs. 42,000*
Scooty Pep Plus Price in Jaipur Rs. 36,076 Rs. 41,400*
Scooty Pep Plus Price in Chennai Rs. 34,910 Rs. 38,500*
Scooty Pep Plus Price in Coimbatore Rs. 36,450 Rs. 41,950*
Scooty Pep Plus Price in Bangalore Rs. 34,000 Rs.39,000*
Scooty Pep Plus Price in Kokata Rs. 35,400 Rs. 40,270*
Scooty Pep Plus Pricea in Mumbai Rs. 36,670 Rs. 42,000*
Scooty Pep Plus Price in Pune Rs. 35,000 Rs. 39,700*
Clear positioning & Clear positioning & segmentationsegmentation
Website: Website: www.scootygals.comwww.scootygals.com
““Scooty Team Diva”Scooty Team Diva”contestcontest
Cool WallpapersCool Wallpapers Tough and Trendy FeaturesTough and Trendy Features TVS Smiles forever TVS Smiles forever ProgramProgram
Bajaj Krystal
Hero Honda Pleasure
Yamaha Ray
Mahindra Rodeo RZ
Mahindra Duro DZ
Honda Activa
Overall PerformanceOverall PerformanceYEAR SALES
(IN LAKH)GROWTH N.P.
2004-05 80000 17% 485.56
2005-06 80000 4% 554.59
2006-07 87000 10% 613.18
2007-08 101000 16% 611.33
2008-09 115000 12% 882.03
2009-10 147000 24% 664.81
2010-11 212000 42% 1340.69
2011-12 265000 26% 1622.82
India's second largest brand in the scooterette segment. TVS Scooty Pep+ moped is powered by a 4 stroke, air cooled, single cylinder with a displacement of 87.8cc. The compact engine produces a top power output of 5 PS at 6,500 rpm and generates a peak torque of 5.8 Nm at 4,000 rpm.
The size of TVS Scooty models is too small that it can easily clear way even in heavy traffic.
Initially conceived of as a Scooter for both male & female.
TVS chose the strategy to tap the nascent segment of women riders.
Its women on Wheels concept provide two-wheeler riding training to women across small and large towns in India.
Designed specifically for young women who travel short distances.
Launched in 2005 Scooty Pep Plus features a light- weight body, with a choice of 99 colours.
Light weight but has enough power, ample color options, great storage space.
DifferenciationDifferenciation
“TVS Automatic Transmission”, developed by TVS Motor Company.
low power consumption and frequent gear changes while driving in dense traffic".
fuel efficiency by as much as twenty percent when compared to the conventional.
National & International National & International Pesence Pesence
Scooty off late has been facing tough competition from Pleasure , Activa and Krystal.
Awarded 'Star Performer -Silver Shield' in two/three wheelers category, by EEPC India, for excellent export performance for year 2007-08.
The Company crossed a new milestone in exports with annual time high sales of 2.70 lakh numbers in 2011-12.
Product mix of TVS
MOTORCYCLES
SCOOTTERETTES
STEPTHRU (bicycles)
MOPEDS 3 WHEELER
Fiero Scooty NEO 110 XL (60cc) TVS King
samurai Scooty pep (75cc)
Sport (70cc)
star Teenz (60cc)
Champ (50cc)
Apache (150cc)
Streak (90cc)
Eco
centra Wego TVS 50
flame
victor
AX 100
Max
Jive
Pro
du
ct line len
gth
Product mix width
MOTORCYCLES SCOOTTERETTES MOPEDS
FIERO-Fiero F2-Fiero Fx
SCOOTY-Scooty KS (60cc)-Scooty ES (60cc)
TVS XL (60cc)-XL Super (70cc)-XL Super duty(70cc)
APACHE (150cc)-Apache RTR 160-Apache RTR 160 EFI-Apache RTR 180
SCOOTY PEP (75cc)-Scooty Pep Plus (90cc)
TVS CHAMP (50cc)-Super champ (60cc)
FLAME (125cc)-Flame SR (125)-Flame DS (125)
VICTOR (110cc)-Victor Edge (125cc)-Victor GLX (125cc)
STAR-Star City-Star Sport
Pro
du
ct line len
gth
Product mix Depth
PRODUCT LIFE CYCLE
2005
Scooty pep plus
2009-112006-07 2008
BCG MATRIX TVS
Max 4R,Jive,
Scooty ES/KS
TVS PHOENIX 125cc
APACHE,
SCOOTY PEP+,WEGO
STAR CITY,SCOOTY STREAK,FLAME.
HIGH
LOW
HIGH
LOW MARKET SHARE
MA
RK
ET
G
RO
WT
H INTRODUCTION
CASH COW DOG
STAR
KILL
FUTURE PLANS OF TVSFUTURE PLANS OF TVS LAUNCH 4 PRODUCTS EVERY YEAR
REDUCE THEIR TWO-WHEELERS PLATFORMS
INCRESAE IN EXPORTS
TVS MOTORS AND BMW MOTORRAD
WERE REPORTED TO BE IN TALKS
FOR TECHNOLOGY SHARING
Cont….
200-250CC APACHE MOTORCYCLE, WHICH COULD GIVE A TOUGH FACE-OFF TO THE BAJAJ PULSAR 200 NS
LAUNCH UPGRADES OF THE SCOOTY AND FLAME
TVS AUTOMATIC TRANSMISSION