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#AdvocacyWebinar
Loyalty vs. Advocacy
Pros Cons
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
The Power of Loyalty Marketing
82% of people say they are "more likely" or "much more likely" to shop at stores that
offer loyalty programs. (Source: MarketingProfs)
Americans aged 20-40 say loyalty programs are one of the key factors driving them
to complete a purchase. (Source: Marketing Charts)
82%
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
The Pros of Loyalty Marketing
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
The Pros of Loyalty Marketing
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
The Con of Loyalty Marketing
Customers aren’t incentivized to share
their brand experience.
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
“Advocacy is the highest expression of brand love and therefore, when nurtured, becomes influence.”
- Ekaterina Walter
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
The Power of Advocacy
Brand Advocates spend 2x more than average customers, and recommend or share 2 to 4x more than an average customer. (Source: Deloitte)
92% of consumers trust brand recommendations from people they know. (Source: Lithium Technologies)
2x
92%
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
The Pros of Advocacy Marketing
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it.”
- Amy Pascal
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
The Pros of Advocacy Marketing
“Facebook is becoming even more pay-to-play”
“Facebook said it made the decision to cut the reach of brands’ promotional posts following a user survey”
Facebook Organic Reach Decline
Source: Forward Progress
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
The Pros of Advocacy Marketing
89% of Millennials trust recommendations from their friends or family more than
claims by the brand. (Source: AdWeek)
89%
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
The Con of Advocacy Marketing
With great power comes great responsibility.
328
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
How Mobile Takes Advocacy Further
120 million US consumers use smartphones & tablets while shopping, browsing
new deals, researching and buying products.
(Source: eMarketer)
The average smartphone user
checks their device 221 times per day
(Source: Tecmark)
120M 221xLoyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
How Mobile Takes Advocacy Further
In 2015, for the first time, the majority of sales in stores will be
influenced by digital media (Source: Forrester)
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
Loyalty vs. Advocacy: Your Decision
Loyalty:
Pro: Incentivizes customer retention
Pro: Rewards through purchases
Con: Not incentivized to share
Advocacy:
Pro: Incentivizes to share brand message
Pro: Overcomes challenges in social media
Con: Possible mobile notification overload
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
Meet Bionic www.bionicgloves.com
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
Promotion
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
Advocate Signup
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
Voting
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
Survey Your Audience
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
Cuff nowYou’re nearby! Check-in and receive 300pts!
slide to viewDrive Foot Traffic
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
User-Generated Content
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
#AdvocacyWebinar
Media Gallery
Loyalty Marketing
Advocacy Marketing
Importance of Mobile
Types of Promotions
Q&A
Cliff Corr [email protected] www.spendsetter.com